Marketing Assistant Manager (The Ordinary)

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

• Builds the 360° marketing plan for the brand, in coordination with Commercial and Online teams 
• Translates local consumer insights into marketing and selling opportunities, adapting Global / Regional guidelines to local opportunities 
• Defines the advertising and distribution mix for the upcoming year 
• Contributes to LRP building (in particular A&P lines, with intent to maximize effective consumer-facing spend, and prioritizing shift to digital) 
• Adapts plan throughout the year depending on sales performance, lately observed trends, competitors’ campaigns and successes to be replicated fast 
• Preparing briefs with clear objectives and KPIs per campaign, planning budgets, reviewing plans etc. 
• Performs A&P ROI analyses and improves marketing effectiveness through test and learn approach. 
• Formulate and present local marketing objectives specifying the Brands’ long term strategy. 
• Responsible for developing marketing calendar and programs, execution of the marketing strategies to maximize sales, profitability and market share. 
• Responsible for presenting marketing plan to distributors, retail partners and ensure proper implementation. 
• Identify, quantify and propose opportunities that drive local relevance. Work in partnership with global/regional marketing and product development to evaluate and propose pursuit. 
• Manage category reviews and review market trends, to identify opportunities or threats. 
• Evaluate and share findings on market trends (customers, prices, products and competition) to identify market-specific needs 
• Manage a competitor analysis on a regular and consistent basis; competitor support in store, launches, advertising. 
• Reviews P&L on a monthly basis and manage A&P spend allocation; in charge of A&P budget and optimization 
• Regularly connects with consumers, actively seeks insights and data that could inform choices/decisions, e.g.: focus group and surveys 
• Seeks to understand the core consumer’s motivations 

Qualifications

• Min 6 years Marketing experience in a retail / cosmetics / luxury goods or FMCG area 
• Excellent computer skills, including in Microsoft Outlook, Word, Excel, and Power Point 
• Fluency in English 
• Degree in Marketing or Equivalent 
• Strong digital understanding 
• Ability to lead a cross-functional team and interface with international markets 
• Previous strategic accountability in marketing 
• Good communication skills – including understanding how to clearly communicate messages to consumer and key stakeholders 
• Excellent analytical skills 
• Willingness to lead, test and learn 
• Interest in trends and new technology 
• Not afraid to challenge the status quo 
• Generous in spirit (knowledge sharing) and relationship builder 
• Strong in multi-tasking 
• Accountable for decision making 

What We Offer: 

Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands. 

Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth. 

Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth. 

Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment. 

We are looking forward to your application! 

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Estée Lauder Companies Türkiye 

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