Media Planner – Turkey

Şirket Tanımı

Publicis Groupe Turkey operates with 13 agencies under its umbrella: Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis Istanbul, MSL, Leo Burnett, Voden, Digitas, Hypers, Saatchi & Saatchi. Agencies are specialized in areas such as data, performance marketing, affiliate, e-commerce, content, production, media, advertising and PR. Publicis Groupe Turkey includes more than 400 talents and located in İstanbul.

İş Tanımı

Role Objectives:

• Daily operations of offline media planning, buying, and reporting processes. Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs and develop multi-media media plans
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Maintain strong relationships with media suppliers and stay abreast of market conditions
• Establish and maintain strong relationships with the clients and suppliers, proactively responding to clients’ needs, working with all departments and team members in the agency in a close and supportive relationship
• Regular reporting and feedback to the immediate manager on the responsibility area
• Good understanding of client’s business and competitive landscape along with preparation of client media performance documents

Nitelikler

Qualifications:

• Bachelor’s degree in advertising, marketing, business administration, or communications
• At least one year of experience within a multinational media agency / global brand
• Able to prepare, report and analyze a detailed media plan
• Excellent communication skills and capability to work in a team
• Excellent skills of English both in speaking and writing
• Strong analytical abilities & proficiency in math and data
• Technical proficiency, particularly with media systems and MS Offices programs
• Able to work successfully within a team, and meet tight deadlines under pressure
• Able to effectively utilize media research and reporting resources

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