Regional Brand Manager Turkey & Gulf, Marketing

JOB TITLE: Associate Manager, Marketing Commercialization

Location: Istanbul, Turkey

OVERVIEW:

About the role:

In this role you will be responsible for Marketing Commercialization activities for the largest category within the Middle East, North Africa, Turkey & Pakistan geographic cluster. You will be accountable and responsible for the health and growth of the Pest Control brands (Raid, Off and Baygon) in charge by collecting actionable insights from the markets, monitoring competition and the latest market trends, working on the consumer communication and media plans while managing launches and commercialization of innovation projects that will lead to profitable sales and market share growth for the business.

Responsibilities:

• Implement global brand strategy through localized adaptation for the assigned brands in alignment with the Cluster marketing leadership and responsibility as well as accountability of the P&Ls and KPIs at country level
• Identify consumer insights and translate them into actionable plans to win at the point of sales for assigned categories
• Manage commercialization and launch phases of NPDs. Manage local NPD task force to ensure the appropriate roll out of NPD; provide input for concept development and adapt graphics for assigned brands
• Collaborate with creative agencies & SC Johnson global brand team to participate in writing ATL/BTL briefs to agencies, provide input on final copy (ensuring cultural relevancy), translate animation for testing, provide cultural input in final animation phase and pre-production
• Collaborate with media planning & buying agencies, managing annual advertising budget from media to cart
• Manage local social network community in accordance with globally and cluster approved digital strategy and leveraging the right Social Media platforms for digital assets
• Collaborate with Supply Chain on managing SKUs and tracking slow moving ones for assigned brand or segment
• Active participation in the S&OP process, leading business discussions & decisions to deliver company KPIs

Experience you’ll bring:

• Min. 5 years of Marketing/Customer Marketing experience including working with 3rd party agencies
• Strong awareness, understanding and knowledge of the local retailer, shopper behavior and insights
• Written and spoken fluency in English
• MS Office programs, SAP, NITRO

Behaviors you’ll need:

• Strong planning/organizational skills and the ability to manage and prioritize multiple tasks/projects to meet deadlines
• Excellent communication, influencing and presentation skills with strong stakeholder management experience
• Ability to work independently with a sense of ownership, leadership and can-do attitude

About us:

SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.

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