Growth Marketing Manager

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA

Due to our continued growth, we are hiring for a Growth Marketing Manager to join our Central Services Team, at M3 USA. 

Job Description

Essential Duties and Responsibilities:

Including, but not limited to the following:

• Develop and execute acquisition and reactivation marketing strategies by creating and implementing data-driven acquisition marketing campaigns, leveraging online and offline channels, to drive customer growth and achieve key performance indicators (KPIs).
• Optimize the conversion funnel to improve user engagement and increase conversion rates. 
• Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms. 
• Manage acquisition marketing budgets by allocating resources and ensuring optimal return on investment (ROI) and cost per acquisition (CPA) targets are met.
• Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
• Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
• Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
• Collaborate with teams across the organization, including product, content, and client services to align acquisition marketing efforts with overall company objectives and ensure a seamless customer experience.
• Collaborate with Product and Engineering teams to manage our Martech stack, ensuring optimal utilization of tools and platforms.
• Manage relationships with external agencies, vendors, and partners, ensuring the timely delivery and quality execution of acquisition marketing campaigns.
• Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
• Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
• Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization

Qualifications

• Bachelor’s degree in marketing, business, or a related field
• 4+ years of experience editing medical-focused digital content.
• Proficiency in marketing automation platforms and analytics tools
• Excellent communication, project management, and teamwork skills
• Experience leveraging a portfolio of paid marketing channels (Social, Search, Display) and tactics to run effective always-on media and cross-channel campaigns. 
• Proficiency in using media buying and analytics tools. 
• A strong bias to action and sense of curiosity; a keen eye for creative that gets results. 
• A strong growth mindset. 
• Analytical, technical and data literate. 
• Strong negotiation skills and the ability to secure favorable media deals. 

Additional Information

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
• M3 reserves the right to change this job description to meet the business needs of the organization

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