Specialist Trade Marketing Turkey

Location: Istanbul, Turkey

Working arrangement: Hybrid

Main Responsibilities:

• Customer portfolio performance analysis:
• Customer annual performance analysis (customer audit)
• Customer annual assortment and activation recommendation 
• Customer annual assortment targets performance tracking
• Customer sales activation management:
• Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
• Annual promotional plan definition, development and tracking (sell out promotions management)
• Annual customer merchandise/assets need definition, delivery management and tracking
• Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
• Customer relationship support:
• Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc…)
• Customer presentations on assortment and activation plans reco.
• ‘Sell in’ Sales team support:
• Localization and delivery of sales activation calendar (pitch decks)
• Supports sales enablement team on educational content cascade

Main interactions:

• Works on a daily basis with Area sales managers and teams to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Is in direct contact with customers on those topics
• Works with central trade marketing team (customer perf analysis mgr) on performance analysis and assortment recommendation
• Works with Central trade marketing team (customer sales activation manager) to brief on sell in/out activation needs
• Works with central trade marketing team ( sales content manager) to input on and localize Actionable and Educational content of the sales activation calendar
• Works with sales enablement team on educational content delivery to sales teams
• Works with revenue management team to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget

Education & background

University graduate with marketing or commercial major

At least 5-8 years of experience in Marketing and commercial roles

Skills & Knowledge

• Strategic influencing – Holistic business acumen
• Strong Analytical skills
• Customer sensitivity and knowledge
• Ability to work with cross functional teams
• Project management
• Fluent English

Goodyear is one of the world’s largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

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