Senior Brand Manager – Turkey

What makes this a great opportunity?

Strategic and operational leadership of a portfolio of Beam Suntory brands, achieving defined Marketing- as well as agreed volume, net sales, profit and growth objectives

Role Responsibilities

• Development and implementation of long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and defined objectives and targets
• Development, implementation and tracking of the annual Brand Plans
• Development, implementation and tracking of the annual Activity Grid
• Agency Management and coordination: Media, PR, Creative, BTL, Social/Digital agency
• Development of annual media plans with close cooperation with Senior Digital Manager
• Development, implementation and tracking of consumer and brand activations
• Management and Control of the annual Marketing Budget
• Close cooperation with SGS partners in Turkey.
• Cross functional working with key departments to achieve annual targets and objectives (Commercial Team, Brand Houses, International Team, Finance, Supply Chain,…)
• Leading and coaching marketing team on distributor side

Qualifications

• Min 5 years of Brand Marketing experience in an international FMCG company in Turkey, preferably in Spirits
• Master’s degree with focus Marketing or related subjects
• Proven experience in leading and developing a team of min 3-5 direct reports
• Proven track record in managing a Masterbrand with multiple categories or a portfolio of brands
• Proven experience in the areas of media planning, BTL, PR, Social- and Digital media
• Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals
• Knowledge of on-trade is a plus

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