Associate Manager,Customer Marketing

WELCOME TO SC JOHNSON

SC Johnson is a family business, leader in the consumer goods sector in cleaning products, and with strong brands such as Glade®, Duck®, Pliz®, Raid®, Autan®, Baygon®, and Pyrel ®. The company is present in more than 70 countries and its brands are sold throughout the world.

For 125 years, we have strived to provide our consumers with the best products while committing to contributing to their well-being and reducing our environmental footprint.

We are committed to providing our 13,000 employees with a stimulating and fulfilling working environment to achieve our ambitious objectives. We are also proud to regularly appear in the list of French companies where it is good to work and have been certified Great Place to Work 2023 and Best Workplace for Women 2023!

Summary:

Reporting into the Customer Marketing Manager for MENAPT Cluster, you will play a focal role in developing the Customer Marketing strategy for the assigned category for Turkey market. You will be in close collaboration with Category Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers and shopper dynamics, will come up with insights to be converted into action plans across the channels. You will also be working with global Customer Marketers in order to acquire global principles, guidelines and tools while providing them the local dynamics and needs.

Essential Duties and Responsibilities:

• Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars, i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
• Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
• Lead cross-functional relations with key stakeholders, Category Marketing, Sales and Supply Chain Teams
• Manage the budget in charge while overviewing Trade Money initiatives
• Responsible for management of shopper/channel initiatives and investments for the category
• Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plan
• Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
• Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations
• Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
• Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales

Required Skills / Experience / Competencies:

• Graduate degree in Business Administration, Sales, Marketing or similar
• Commercial FMCG background with at a solid practical experience
• At least 5 years and plus of experience with preferably 5 years in customer/trade marketing
• Strong command of English (written and verbal)
• Understanding and knowledge of the Turkey retail environment and FMCG dynamics
• Strong use of MC Office
• Highly organized with the ability to multi-task and prioritize
• Strong communication and team working skills
• Strategic mind set, understands the strategic & tactical nature of the business
• Analytical skills

Preferred Skills / Experience / Competencies:

• Understanding of Nielsen syndicated data
• Multi-function and multi-tasking abilities
• Clear understanding of the different RTM principles/strategies for channels
• Team building skills
• Self-starter, acting with integrity

Job Requirements:

• Full time job (for 5 days a week from Monday to Friday)
• Max 20% travel time within Turkey, visiting distributors for cascading the quarterly plans & trade visits (mostly short trips from morning till evening, but very rarely happens to be overnight)
• Friendly working environment based on collaboration and trust
• Will be in the same office with Cluster Category Teams (responsible for MENAPT) and lead sales team of Turkey

Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Come join us and make an impact through iconic global brands. GO FURTHER WITH OUR FAMILY™

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Inclusion & Diversity 

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive. 

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion. 

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