Digital Director Istanbul, Turkey

Qualifications:

• +8 years experience in digital media.
• Outstanding organisation, time management, prioritization, and multi-tasking skills
• Able to build effective motivated teams and empowers individuals to be responsible for their work.
• Experience in managing large projects
• Significant proven experience of working with multiple stakeholders, e.g. vendors, clients.
• Is a strong mentor and sets the bar for the digital team
• Highly evolved presentation and facilitation skills
• Manages own workloads and the work of others to ensure consistent delivery
• Delegated both routine and important tasks and trusts people to perform them.
• A highly energetic, positive, can-do person who is always seeking for ways to improve in what we do.
• Excellent operational skills, a good relationship-builder, and a track record of a collaborative working style with different teams and colleagues.
• English: Advanced level (must)

Responsibilities :

• Gives the direction for overall digital strategy integrated to overall strategy with a varied portfolio of all digital channels and tactics to drive results.
• Assists client teams and strategists while focusing on the overall media strategy and how digital can support to fulfill objectives and business targets e.g. Awareness, Engagement, CPA, or ROI
• Ad hoc digital innovation projects (e.g. accelerator partnerships, cross-company digital technologies, JBP management, e-commerce , etc.)
• Working closely in parallel with Project Director among campaign brief-de-brief processes to build appropriate media strategies and create innovative media projects by ensuring that media executions meets the campaign strategy and the KPI’S.
• Assist annual strategy development and execution –media-led solutions to business problems, yearly media planning & defining the efficient investment levels for all communication channels
• Assists strategy & planning teams for translating digital strategy into action plans to deliver best in market, data driven and effective integrated digital media campaigns
• Leads the digital operations teams and oversees the delivery of the strategies and plans
• Key contact for digital related topics for client’s media lead
• Ensure that the appropriate technology and data is available to track performance against core KPI’s across all digital media channels
• Ensure the digital channel approaches follow best practice set out by Specialist Leads (Search, Social, Programmatic, Direct, Partnerships), are in line with overall strategy and are deliverable and commercially viable
• Support strategy teams to create ‘award winning’ cases, working with media partners and client
• Work with specialist leads and media owners to identify new products/ad models/ad tech and features our clients should be testing
• Produce case studies & best practices with global and local media partners.
• Working integrated with WPP and the strategic partners determined by the agency.
• Ensure best practice in client handling, media owner, inter-agency and internal relationships with other departments.

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