Assistance Manager Digital Marketing UFS in Saray Mahallesi, Turkey

Unilever is currently hiring for Assistance Manager Digital Marketing UFS Function:   UFS

Reports to: Digital Experience Lead UFS

Location: Istanbul 

ABOUT UNILEVER  

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when people work with purpose, we will create a better business and world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your future. 

 

JOB PURPOSE  

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.   Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company.  We are looking for a Assistance Manager Digital Marketing to work within our U nilever F ood S olutions Organization.

Key responsibilities include the following:  

1. Strategic Planning and Campaign Management:

• Develop and implement digital marketing strategies tailored for Turkey and Arabia regions.

• Plan and execute lead generation campaigns, leveraging multi-channel content.

• Prepare and oversee the execution of operator-specific digital marketing plans.

• Strategize and manage chef influencer campaigns end-to-end.

  2. Performance Marketing and Optimization:

• Manage always-on paid campaigns across Meta, Google, and LinkedIn, ensuring optimal performance through regular tracking and improvements.

• Develop and execute SEO strategies, monitoring performance to enhance search visibility.

• Drives & owns digital engagement metrics ( # engaged and Eng Frequency ) to create best in class customer experience for Operators.

• Manages Whatsapp for Business activity planning and calendar.

  3. Content and Social Media Management

• Create and oversee the social media organic posting calendar.

• Supervise the production of visuals for digital marketing campaigns and email marketing.

• Manage photography, video production, and event close-out videos.

  4. Email Marketing and CRM:

• Execute email marketing campaigns using Marketo tool , ensuring audience engagement and conversion.

  5. Website Management :

• Oversee website improvement projects in collaboration with external agencies.

  6. Reporting and Budget Management:

• Prepare quarterly newsletters to update internal stakeholders on digital marketing activities.

• Manage and report on the digital marketing budget, ensuring efficient allocation of resources.

  Business Skills 

• A minimum of 2 years digital marketing experience in food category or FMCG industry ( B2B experience is preferred).

• Must have a good understanding of all aspects of digital marketing.

• Experience in working with external agency partners (advertising, media, PR , influencer ).

• Experience in driving revenues, collaborating with multiple brand/ business stakeholders . Key stakeholders: Country Marketing Leads, Country Business Excellence Leads, META Digital Marketing Lead.

• Prior experience working and leading in cross-functional teams both F2F and virtually.

  About You

• Be a strategic, highly adaptable and entrepreneurial person

• Strong team player with passion for growth

• Excellent communicator (written and verbal) with strong negotiation skills

• Have a strong track record of consistency in market delivery

• Self-starter able to work independently

• Strong business acumen with a hunger for growth

• Ability to manage and prioritize complex project deliverables and competing projects

• Learns fast, be agile to adopt and master new technology or data system  

• Have a start-up mentality to pilot new approach and builds good relations with cross-functional stakeholders

• Fluent in English; 2nd language proficiency is beneficial

  Leadership  

• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity. 

• You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times. 

   

• Critical SOL (Standards of Leadership) Behaviors  

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed. 

• PERSONAL MASTERY: Sets lofty standards for themselves. Actively builds one’s own wellbeing and resilience. 

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results. 

• CONSUMER LOVE: Brings the voice of the consumer into everything we do, always. 

• BUSINESS ACUMEN : Creates opportunities for profitable growth through the core and beyond.

  Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su ‘Whole Self’ al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.

Job Category: Marketing

Job Category: Commercialisation

Job Category: Márketing

Job Type: Marketing Service Spec

Industry: UnileverExperiencedProfessionals