Assistant Consumer & Market Insights Manager – Ice Cream Innovations & Communications (MET)

Unilever is currently hiring for Assistant Consumer & Market Insights (CMI) Manager, Ice-cream Innovations & Communications, Middle East & Turkey (MET)

Function: CMI

Reports to: IC CMI Lead, MET

Scope: IC Consumer & Market Insights (CMI) Manager for Middle East & Turkey

Location: Turkey

Terms & Conditions: Istanbul, Umraniye U-House based, Full-time

It’s always the season for ice-cream, come & join us for this exciting opportunity to grow our Ice Cream (IC) business

ABOUT UNILEVER ICE CREAM BUSINESS

Our goal in ice-cream may seem quite simple. We want to create happier moments within the communities where we operate. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. We have an extensive family of brands, world- famous are the following ones: Wall’s, Ben and Jerry’s, Cornetto & Magnum. Yet, our goal is not as simple as it may seem. We continually innovate to bring ice creams that excite consumers and communicate engaging stories around our brands.

We have said hello to Turkey in 1990 with Algida, blending our worldwide ice cream expertise with Turkish taste buds. Till then, we are sharing the taste and happiness of ice cream with everyone from 7 to 70. Turkey is one of our key markets and its operations play a pivotal role in total IC business.

JOB PURPOSE

If you have a passion for growth, love consumers and our brands and enjoy teamwork, then this is the job for you. In this role you’ll deliver rigorous consumer insights to support and guide mainly marketing, R&D, digital marketing & commerce teams (DMC) creating products and campaigns that consumers love.

We are a team with an energized culture with emphasis on delivering impactful insights to the business, facilitating personal & professional development, and most importantly having fun whilst doing so. As CMIers, we are the voice of the consumer in our organization, bringing the outside world into Unilever.

Reporting to the IC CMI Lead for MET region, we are looking for an enthusiastic colleague to inspire and provoke new opportunities for our brands and to help shape our innovation roadmaps & communications associated with them in line with our brand strategies. You will have the opportunity to work across many areas of the consumer insights agenda, from strategic understanding projects to NPD development, from communication assets and campaign idea creation & deployment research to trends and whitespace spotting and so much more. This role offers many exciting opportunities to make a direct impact on the business.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The key responsibilities in this role are:

• Partnering to Marketing, R&D and Digital Marketing & Commerce teams
• Helps to deliver consumer insight agenda related to innovation / NPD creation, deployment and communication deployment.
• Interfaces with Business Group CMI on cluster innovation and communication projects
• Leads consumer guidance for Innovation and Communication projects
• Interfaces with CMI Expertise Teams to bring agile answers to business questions and identify growth opportunities.
• Deliver local consumer connection programmes that create growth insights for brands and categories.
• Work together with marketing teams in the validation process of hypothesis, concepts & communication that support decision-making / go to market processes.
• Manage research agecies ensuring maximum value for the business regarding quality, timeliness and service

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

This is a CMI role which requires:

• minimum 3 years of research experience; preferable experienced in both brand development and brand building research methods.
• consumer mindset; driver of consumer centric marketing
• external orientation; driver of bringing the outside world into the marketing team (consumer, culture, future)
• holistic / lateral thinking; ability to create new insight, elevate thinking & think out of the box.
• Digital & data capabilities; driver of new digital methodology & measurement tools
• business partnership skills (demonstrable track record of outstanding partnership with business partners, stakeholder management, communication, OTIF delivery, strong point of view, identification of growth opportunities).
• Fluent in English and Turkish.
• University degree in related fields.

Skills

For CMI there is a set of essential skills needed for every role, and then 4 sets of skills associated to doing different types of CMI work; Strategy & Futurology, Brand Activating, Data Artistry, Brand Crafting. This role requires following key skills:

• Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions and how to connect all available data in the business to transform knowledge into transformational insights for the business.
• Strategic Thinking & Problem Solving: Defining a problem, causation and solution in an objective, systematic way that showcases vulnerabilities or threats clearly while delivering opportunities that offer a competitive advantage.
• Transformational Story-Telling: Creating and delivering, fact-based, business-relevant, consumer-centric insight narratives, capable of driving business action and impact. Successfully introducing a breakthrough idea, process or tool that gains followership and delivers measurable change within the business.
• Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities, creating and landing content that resonates with the target audience across different digital channels

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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