Associate Marketing Manager – VIP Audience

Company Description

About Informa Tech

Informa Tech aims to inspire the global technology community to design, build and run a better digital world. Our leading tech brands provide research, media, training, and events that inform, educate and connect businesses and professionals working in technology.

About Channel Partners – Events & Awards

Channel Partners events and awards offer business strategy, research, case studies, and community engagement, all designed to help channel practitioners build world-class organizations ideally positioned to help their customers make the most of digital transformation. For more than 25 years, Channel Partners has been the leader in bringing together the best of the best and enabling the channel to build relationships, showcase top solutions and stay up-to-date on the latest trends.

Job Description

The Associate Marketing Manager, VIP Audience is responsible for engaging our VIP buy-side audiences (channel partners) by managing the execution of multi-channel marketing programs via email marketing, digital marketing, social media marketing, database development, lead generation, etc. This self-starter will also work alongside fellow marketers to help craft content for placement across various marketing channels, build and create marketing assets such as ads, brochures, emails, etc., and help build and maintain the content on our event websites using various content management systems.

We’re seeking a motivated, energetic marketer to help drive awareness, create demand and convert target audiences for its event and awards brands.

This role is able to be worked remote within the US. 

Qualifications

Day-to-day Responsibilities

• Help to define the proposition, identify the target VIP prospects and develop a plan of targeting, outreach and retention for those guests
• Test strategies to optimize effectiveness of outreach and to evaluate the proposition on a running basis, to feed this information back to production/audience marketing.
• Create a project timeline inclusive of acquisition targets and contracted deliverables
• Coordinate and collaborate with production, sales, operations, client and audience marketing to drive registrations, information feedback, and delivery of VIP proposition
• Develop long term relationships with award winners and VIP prospects – improve overall event buyside numbers by leveraging contacts, etc. for event attendance, awards galas and more
• Work closely with prospect marketers to grow VIP level audience, while improving engagement among existing VIP community and award winners
• Monitor, capture, and report meaningful, relevant data and provide analysis to be used in marketing, sales, and content development
• Contribute to the marketing department to implement new marketing tactics and strategic plans
• Support the marketing team with ad hoc requests and projects as needed
• Maintains a best practice marketing environment, driving efficiency and effectiveness. Utilizes Informa Tech’s Marketing Excellence tools and approach.

Qualifications

• Around 3-4 years of work experience in events, media and/or digital marketing with a solid understanding of integrated marketing principles
• Ability to manage multiple workloads and meet deadlines in a fast-paced environment
• Excellent verbal and written communication skills
• Experience crafting and writing marketing copy
• Strong project management skills and dedication to quality
• Analytics and marketing performance knowledge
• Service-oriented “can do” attitude with a willingness to learn and collaborate with others
• Proficiency working with PowerPoint, Word, Excel, Outlook, standard business tools/networks, and the ability to quickly learn new software/platforms
• Email marketing experience (writing, building, and deploying emails) and knowledge of segmentation, and behavioral targeting
• Some travel may be required
• The pay range for this position is $56,250 – $62,500 depending on experience
• This posting will expire 5/13

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP – become a shareholder

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job here.

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