Audience Editor – Consumer & Commerce

Company Description

Are you an audience behaviour expert with an eye for commercial opportunities? We are looking for a Consumer & Commerce Audience Editor to join our central Affiliates team. This is a fantastic opportunity to build an in-depth and multi-level understanding of our audience and how they interact with our affiliate content, using third party data together with our own to generate insights and actionable intelligence to aid our affiliate efforts. 

You will work with our leading Reach titles including the Mirror, Express, Manchester Evening News and more on their full-funnel commerce content strategies to best understand their audiences through analysis and segmentation, prioritising customer focus, known users and engagement. You will develop, implement and manage initiatives to grow audience engagement across both our own platforms and third parties through actionable insights and innovation.

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

This role is home based and we are therefore open to candidates based across the UK.

Job Description

What will the role involve?

You will analyse the affiliates team content performance, reviewing what content generates revenue and on which platforms. You will utilise this data to create in-depth content strategy plans that boost audience engagement and revenue. You will guide the group’s commerce publishing strategy and help lead on implementing change across multiple titles. 

You will use your expert knowledge of audience growth to track news media sites to map strategy and spot areas for improvement. You will write engaging audience insights with full context and strategic suggestions. You will use your understanding of affiliate content to balance an e-commerce vs scale model. This role will involve working occasional weekend shifts around high volume shopping days including Black Friday and Amazon Prime events.

Qualifications

Who are we looking for?

You have demonstrable experience working in a similar role within a news environment (ideally with a journalism background), with a strong focus on optimizing content for search, discovery, and social platforms. You are familiar with the affiliate industry and standard partners and networks, such as Trackonomics, Skimlinks, and Awin. You have the excellent organizational and planning skills necessary to manage the daily, weekly, and monthly publishing flow within an editorial team. You are experienced in collaborating with editors to enhance content growth and increase revenue both on-site and across multiple platforms.

You can analyse complex issues to develop actionable insights and plans and have proven commercial acumen and familiarity in metrics such as click-through rates, conversion rates, and average order value . You are adept at using data from proprietary platform analytics such as Facebook and Amplitude, as well as third-party aggregate sources like CrowdTangle. You have the ability to interpret data and make insightful recommendations, while planning exciting content for our readers.

This advert will close at midnight on Friday 17th January 2025.

Additional Information

What can we offer you?

We are offering a competitive salary and benefits including;

• Help saving for your retirement – join our pension scheme and well match contributions up to 6%
• 25 days holiday per year when you join. After three, five and ten years service with Reach, youll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day – an additional days leave each year to support a cause close to your heart
• Enhanced family leave – including maternity, paternity and adoption – and youll be eligible after just six months employment
• Private Healthcare Cash Plan – free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UKs top 50 Inclusive Employers everyones invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support – including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities – youll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested please apply early to avoid disappointment.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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