B2B SEO Lead

Job Description

Join the team redefining how the world experiences design.

Hello, g’day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we’ve made our way from down under, to San Francisco & Austin, which are now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales, change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Owning Enterprise SEO growth in close alignment with the SEO & Page Experience group and wider supergroup stakeholders in Global Content & Discovery and Marketing.
• Setting a clear Enterprise SEO vision, goals, KPIs and requirements to define and measure what success looks like.
• Driving new SEO strategies and playbooks tailored to B2B personas focused on lead capture.
• Augmenting existing strategies and platforms for B2B audiences to drive Enterprise SEO growth.
• Educating and evangelising your Enterprise SEO strategies and plans so everyone is across best practices across the business.
• Staying abreast of industry trends, best practices, competitors and algorithm changes to inform SEO strategies and tactics, and identify new growth opportunities.
• Researching and launching Print SEO strategies with a strong overlap with Enterprise audiences
• Collaborating with Print and other teams working on publishing endpoints to continuously add SEO insights at key delivery planning moments

You’re probably a match if

• You have in-house or agency experience with a proven track record of SEO growth from B2B audiences.
• You are a well-rounded SEO who is comfortable working in cross-functional teams in a fast-paced environment.
• You have strong analytical skills and are comfortable using data to guide your decision-making.
• You have deep knowledge in all aspects of SEO, from content strategies to technical audits.
• You have a strong understanding of B2B marketing with experience in tailoring SEO strategies to meet specific buyer personas in different sales funnel stages.
• You are comfortable with documentation to define SEO strategies and technical SEO requirements.
• Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, Ahrefs, Dragon Metrics, Screaming Frog and Botify
• SEO strategies you have developed & executed have been the primary driver of growth within the business.
• Bonus if you can demonstrate how you’ve scaled SEO impact through localisation strategies.

About the team

Canva’s SEO is world-class, and we’re looking for an Enterprise SEO Lead to join the core SEO team. This role is dedicated to scaling our next level of growth from enterprise decision makers and business-focused knowledge workers.

As the Enterprise SEO Lead, you’ll have the opportunity to be an integral part of how we empower every organization to design. You’ll be working closely alongside teams of SEO specialists as well as cross-group collaboration in rallying towards daring growth goals.

You would be reporting directly to the Visual Suite SEO lead, building and delivering SEO strategies that target B2B personas in all stages of the sales funnel. You’ll champion Enterprise SEO growth, strongly supported by wider SEO and Page Experience group design, product and engineering leads and their various teams.

What’s in it for you?

Achieving our crazy big goals motivates us to work hard – and we do – but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here’s a taste of what’s on offer:

• Equity packages – we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and support you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $156,000 – $241,000. When calculating offers, we make salary decisions based on market data and candidates’ skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above – we still want to hear from you!

Please note that interviews are conducted virtually.

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