What you’ll do
- Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad.
- Purpose of the Customer Engagement & Network Squad is to contribute to customer loyalty & manage the major gamification platform of Vodafone Turkey.
- Lead the Fortune Wheel (Hediye Çarkı) gamification platform’s CVM & journey strategy in Prepaid & Postpaid segments
- Lead the Fortune Wheel (Hediye Çarkı) Marketing strategy management, aiming to maximise the customer lifetime value, revenue growth and cutomer satisfaction,
- Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizontal approach.
- Manage marketing budget and total data distribution to maximize squad’s KPI contribution.
- Collabrating with the global loyalty team in Vodafone Group to implement new strategies & customer gamification journeys.
- Defines target group (who) and customer journey in Pega/MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as decision architects to make sure relevant developments are made. Role works closely with decision architects, marketing & commercial & channel leads.
- Designing personalized and data-driven new features for Fortune Wheel.
- Tracking, monitoring and improving existing customer journey & strategy
- Manage end to end product life cycle from ideation to go live working closely with global and local app teams.
- Uncovering potential growth areas mainly in AI and conducting A/B tests to optimize core activities.
- Exploring new technologies and services, keeping up with latest trends to boost digital experience and engagement
- Main KPI’s are:, Fortune Wheel related deep detractor %, # of Hediye Çarkı users, # of Total Hediye Çarkı Spins, Mobile Churn %, total data usage,
- Effective stakeholder management of key business relationships
- Work in harmony with agile practices & get ready to own different responsibility within Squad.
Who you are
We are looking for you if you have
- BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
- Has a strong commercial & marketing mindset, ability to define marketing and sales opportunities
- Min 5 years of experience in Telecommunication/E-commerce/Technology sector at marketing and/or commercial roles
- Highly proactive, have a strong can-do attitude
- Ambitious & competitive professional with high personal drive & leadership attitudes
- Strong analytical skills, results-driven and delivery-focused
- Pega knowhow is a plus
- Flexible on taking responsibility of other roles (commercial, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality
- Strong written, verbal communication skills & interpersonal skills both in English and Turkish
- Resilient while working in competitive & rapidly changing environments
- Comfortable in problem solving & decision making
- Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders
Not a perfect fit
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What’s in it for you
We like to keep them flexible:
- Vflexy: Flexible Benefits Program
- Hybrid working kit
- Ergonomic kit allowance
- Digital meal voucher
- Flexible transportation allowance.
- Employee assistance hotline & counselling
- Comprehensive and flexible private health insurance
- Discounted price deals for wide range of products & services
Plus, plenty more to enjoy!
Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.
Who we are
You may have already heard of Vodafone – We’re a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that’s Vodafone, Vodacom or _VOIS, you’ll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices.
Together we can.
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