Category Development Executive

Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at www.nestle.com

Join Nestlé Team and be a Force For Good!

We are currently looking for a Category Development Executive to join our Beverages team.

Location: Maslak, İstanbul

Type of contract: Permanent

As a Category Development Executive, you will have the following responsibilities;

Develop Category Strategy document based on shopper excellence. (MBS) (Category definition, channel growth potential of category, identify priority channels and key opportunities in channels, define POP strategies and picture of success)

Translate brand plans into monthly operation plan by involving in MBP cycle through Pre-Comm, Comm, MFR. Own and lead Pre-Comm.

Ensure alignment and integration of category with sales and supply chain by planning, implementing and following up ICP Process. 

Measure shoppers’ attitudes and behaviors on category basis and transfer these results into business plans through shopper excellence.

Interpret market research reports, identify performance gaps through Nielsen and HTP monthly reports, communicate to channel development team for action implementation

Develop deep sales and trade insight and feed brand teams to reflect shopper and trade needs in brand plans.

Provide category knowhow and support to channel development team for category management/captainship projects

Trade Asset Custodian: Lead CAPEX budget by coordinating whole process from budget release to asset creation

Quarterly review of ROI of trade assets

Lead the execution traceability system for Xpress Coolers

Control and track budget for trade assets in the field (e.g. refurbishment , repair, cargo etc.)

Improve trade asset operations through understanding needs of the customer and develop improvement projects accordingly

Strictly follow freshness, promotional volumes, seasonal products etc, when necessary action plan with channel development team to prevent bad goods.

Initiate and coordinate instore activities related needs with brand activation team- POP materials, sampling and merchandising

Develop I&R pipeline volumes

Lead and coordinate launch & relaunch plans, key campaigns with channel development team.

Which profile are we looking for?

• University Degree
• Minimum 5 years commercial experience. Previous experience in sales and trade marketing
• Demonstrable record of success in a customer facing role. Understands customers and the selling process
• Understands key business functions
• Proficiency
• HTP& Nielsen knowledge
• Channel/Customer Knowledge

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities 

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.

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