Channel Marketing Manager

Company Description

Reach Plc are looking for a Channel Marketing Manager to join the customer team. This role is to recommend, execute, track and optimise the use of paid and in house channel strategies for each campaign’s objectives effectively.

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Job Description

Working collaboratively across multiple teams and stakeholders this role you will use your expert paid and house channel knowledge to recommend the best strategies to use in achieving each project’s objectives, whilst executing, tracking and optimising their implementation.

• Responsible for detailed by channel forecasting & performance analysis
• Deliver activity to budget and on time, ensuring finance team have full sight of forecasted spend and actuals, and invoices are uploaded, tracked and appropriately paid in a timely manner
• Expert analysis, insight and reporting delivered to key stakeholders
• Identify pain points to creatively improve non-performing areas
• Ensure all messaging and activity is on brand, and maintains multi-channel consistency of campaigns
• To maximise platform and system learnings, sharing best practices and guiding the wider teams on strategies for success
• Day to day contact with paid partner platforms: Meta, X (Twitter), TikTok, Snapchat, Taboola, Apple News, Google Ad Manager
• Lead test and learn projects informing best practices, bringing new ideas, adding channels and testing trends. 
• Scope out and identify new platforms, tools and systems to improve performance. 
• Be a positive, proactive spokesperson for the Customer at all times
• Demonstrate the Customer Marketing team values in all that you do
• Uphold Reach’s policy around diversity and inclusion and work to ensure our values around non discrimination are upheld in everything we publish.

Qualifications

Skills

• A very strong grasp of digital marketing tools, paid social platforms and ad managers, strategies 
• Proven ability to deliver these effectively from concept to execution on time and within budget
• Able to deliver from concept to execution on time and within budget
• Strategic, tactical and analytical skills, including an ability to interpret complex data quickly 
• Hands on knowledge of Google Analytics and GAM, Meta Ad Manager, Twitter, Tik Tok and Snapchat, Tableau, Excel
• Excellent communication, listening, influencing and teamwork skills
• Relationship building and management of complex projects
• Sharp problem solving and decision making skills
• Excellent prioritisation and time-management skills
• A desire to innovate and make a positive impact through the continuous evolution 
• Attention to detail, Calm under pressure, creative, innovative and excited by a challenge
• Proactive can-do attitude, flexible, willing to try new things and raise the bar

Qualifications & Experience

• Detailed experience of the effective use of digital marketing tools and paid social platforms to achieve positive outcomes and add value to the business is essential.
• Meta Certified, Google Analytics and Ad Manager Certified 
• Demonstrate management of multi-channel marketing and brand campaigns ideally in publishing / media subscriptions / product industry
• Demonstrate management of multi-channel marketing and brand campaigns ideally in publishing / media subscriptions / product industry
• Experience of subscription acquisition and retention activity as distinct advantage

Additional Information

What can we offer you?

• Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day – an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave – including maternity, paternity and adoption – and you’ll be eligible after just six months’ employment
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support – including a 24/7 assistance programme for you and your nearest and dearest, 
• Awesome career opportunities – you’ll have support from your line manager and a range of learning & development programmes
• member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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