Channel Marketing Manager – Professional Channel(B2B)

Job Title

Channel Marketing Manager – Professional Channel(B2B)

Job Description

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we’re breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

More about the role: Key Areas of Responsibility

Operational

• Deploy and execute the agreed go-to-market and pricing strategy to drive sales growth and market share for the assigned commercial team.
• Understand, develop insights, segment existing customers, and recruit new customers.
• Develop and execute the Market Activation Plan for new products.
• Implement marketing activities and promotions to generate demand.
• Measure the performance of the customers, and channel and identify optimization opportunities.
• Support Growth Calls execution, and Market Business Review Cycle 

Financial

• Drive Sales and Margin within the assigned channel
• Develop metrics, track, report, and forecast marketing initiatives and activities. 

Customer

• Enable and engage customers.
• Drive customer readiness and productivity
• Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, and lead nurturing.
• Identifies, develops & maintains relationships with relevant decision-makers and influencers in customer organizations and eco-system key players. 

People

• Drives cross-functional collaboration, strategic focus, and organization agility.
• Builds required capabilities to drive performance. 
• Drive integrity & compliance with GBP

More about you

Start with the most important experience and qualification first.

Think about your perfect candidate and the skills, experience and personal qualities they will bring to this role.

Think about our Signify values too – and how they might show themselves in your ideal candidate.

Avoid adding too many ‘desirable’ skills.

Everything we’ll do for you

List out benefits and anything else on offer for this role.

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

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