Company Description
“Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”
Job Description
This exciting opportunity calls for a strategic leader who will spearhead our sales and marketing efforts, driving revenue growth and enhancing our brand presence in the competitive hospitality market.
- Develop and implement comprehensive sales and marketing strategies to achieve revenue goals and increase market share
- Lead and inspire a high-performing sales and marketing team, fostering a culture of innovation and excellence
- Oversee the creation and execution of the Annual Multi-Year Commercial Strategy Plan in collaboration with property leaders and regional support
- Analyze market trends and competitor activities to identify new business opportunities and optimize pricing strategies
- Collaborate with the team to enhance digital marketing, social media, and public relations initiatives
- Establish and maintain strong relationships with key clients, partners, and industry influencers
- Manage departmental budgets and forecasts.
- Drive the implementation of cutting-edge sales and marketing technologies to improve efficiency and effectiveness
- Ensure compliance with company policies and legal requirements in all sales and marketing activities
- Regularly report on performance metrics and provide strategic insights to senior management
- Conduct daily briefing with department on current key activities
- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
- Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
- Determine the effectiveness of existing programs and develop new strategies
- Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
- Actively participates in sales presentations, property tours and customer meetings
- Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
- Participate in community and professional organizations to maintain high visibility and promote a positive image
Qualifications
- Experience in hotel sales, marketing, with a proven track record of success
- Bachelor’s degree required; advanced degree in business administration, marketing, or related field preferred
- Exceptional strategic planning and execution skills, with a data-driven approach to decision-making
- Strong revenue management expertise and ability to optimize business mix
- Proficiency in Microsoft Office suite and familiarity with hotel management software (e.g., Opera Sales & Catering)
- Excellent presentation and communication skills, both written and verbal
- Proven ability to lead and develop high-performing teams in a dynamic environment
- Strong analytical skills with the ability to interpret complex data and market trends
- Experience in digital marketing, social media strategies, and emerging marketing technologies
- Ability to build and maintain strong relationships with clients, partners, and industry stakeholders
- Innovative mindset with a passion for driving continuous improvement and adapting to industry changes
- Flexibility to travel and adapt to changing schedules as required
Additional Information
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