Consumer Insights Manager

Job Details

Description

Come check out Turkey Hill! –

We’re a growing, nationwide company, born and raised in Southcentral Pennsylvania, that has been creating delicious ice cream and beverages since 1931. We offer competitive pay, great benefits, and leadership development opportunities with career-growth potential – join our team today!

Work Location – Conestoga, PA

• Hybrid (Remote on Monday’s & Friday’s)
• Must be willing to be on-site weekly Tuesday-Thursday

Our associates enjoy these awesome benefits –

• Medical, dental, vision & prescription
• Life insurance, short-term & long-term disability
• 401(k) with company match – immediately vested
• 6 paid major holidays
• Earn vacation and PTO
• Employee Assistance Program (EAP)
• Educational assistance reimbursement
• Company bonus plan
• Free ice cream and beverages!

The Consumer Insights Manager makes an impact by –

• Consumer Research:
• Design and execute qualitative and quantitative research initiatives to gather insights into consumer preferences, attitudes, and behaviors.
• Utilize various research methodologies, including surveys, focus groups, interviews, and data analytics, to extract meaningful and actionable insights.
• Implement Sensory program strategies, develop new sensory methodologies and best practices
• Market Analysis:
• Monitor market trends, competitor activities, and industry developments to identify opportunities and threats.
• Provide in-depth analysis of market dynamics, consumer demographics, and competitive landscapes to guide strategic decision-making.
• Manage subscription-based data and quarterly/annual trend and performance reporting
• Data Interpretation:
• Analyze and interpret complex data sets to extract key insights and trends relevant to consumer behavior.
• Present findings in a clear and compelling manner to cross-functional teams, executives, and stakeholders.
• Innovation:
• Work in partnership with Product Marketing and Research & Development to define research needs to fuel multi-year innovation pipeline.
• Lead sensory evaluations, implement programs, and collaborate with cross-functional teams and outside agencies to identify, vet, and test innovation within our product portfolios.
• Cross-functional Collaboration:
• Collaborate with product development, marketing, and sales teams to integrate consumer insights into product strategies, messaging, and go-to-market plans.
• Work closely with internal stakeholders to align consumer insights with business objectives and priorities.
• Technology Utilization:
• Leverage advanced technologies and tools to enhance the efficiency and effectiveness of consumer insights gathering and analysis.
• Stay abreast of emerging technologies and methodologies in consumer research to ensure the organization remains at the forefront of industry best practices.
• Reporting and Documentation:
• Prepare comprehensive reports and presentations that communicate key consumer insights, trends, and recommendations to key stakeholders.
• Maintain accurate and organized documentation of research methodologies, findings, and recommendations.
• Ability to turn complex business issues into simple and actionable recommendations.
• Budget Management:
• Manage and optimize the budget allocated for consumer insights initiatives, ensuring cost-effective and impactful research projects.

You could be a great fit if you have these things –

• Bachelor’s degree in Marketing, Business, Statistics, Psychology, or a related field; advanced degree preferred.
• 5-7 years of experience in CPG field, in the Food and Beverage industry
• Innovation and Research & Development: must be highly creative and possess analytical skills necessary to effectively assess ideas from both internal and external sources
• Knowledge of Food Science & Sensory Science application
• Must be self-motivated and have ability to effectively focus and motivate resources
• A proven track record of turning complex business issues into simple and actionable recommendations
• Expert at Data visualization and storytelling
• Strong technical and analytical skills, and a passion for learning and developing new research methodologies
• Expert knowledge of quantitative & qualitative research techniques and proficiency applying techniques
• Project and program management skills required with ability to lead and manage multiple projects simultaneously
• Be accountable to the Turkey Hill Food Safety and Quality Principles
• Performs all duties within the established Good Manufacturing Practices (GMP) regulations.
• Follow established programs, policies and practices to produce safe quality foods that meet regulatory and company requirements.
• Support the development, implementation, maintenance, and ongoing improvement of Safe Quality Foods (SQF) Food Safety and Quality.
• Perform all other duties as assigned

Physical Demands –

The physical demands described here are representative of those that must be met to successfully perform the essential functions of the job.

• The employee is required to talk and/or hear in an office setting (noise level is low) and manufacturing setting where noise levels can be high (PPE required).
• The employee is frequently required to stand and walk in an office or manufacturing environment from 4-8+ hours.
• The employee must be able to ascend and descend stairs, and where applicable and when necessary, to perform various job-related tasks
• Must be able to position self to move, reach with arms/hands, stoop, kneel, crouch, or crawl as needed to perform various job-related tasks
• The employee must be able to inspect all job-related equipment (office or floor) to ensure it is in good working condition prior to use. Must be able to use hands/fingers to handle (or feel) to operate various types of office equipment.
• Must be able to operate all job-related equipment (powered, hand or office) as required
• Vision requirements: close vision, distance vision, peripheral vision, and depth perception and adjust focus
• Ability to lift 20 pounds and/or push/pull 20 pounds on a regular or occasional basis

This job description is not all encompassing, however, is intended to be a general description of the essential functions of this position. It is not intended as an employment contract.

Notice to Staffing Agencies, Placement Services, and Professional Recruiters

Turkey Hill, LLC has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Turkey Hill employees directly in an attempt to present candidates.

Turkey Hill will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Turkey Hill, including unsolicited resumes sent to a Turkey Hill mailing address, fax machine or email address, directly to Turkey Hill employees, or to Turkey Hill’s resume database will be considered Turkey Hill property. Turkey Hill will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Turkey Hill will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees.

Turkey Hill will not pay a fee to any Recruiter that does not have a signed Turkey Hill contract in place specific to the position for which the resume was submitted.

Recruiting vendor agreements will only be valid if in writing and signed by Turkey Hill’s Human Resources Manager or his or her designee. No other Turkey Hill employee is authorized to bind Turkey Hill to any agreement regarding the placement of candidates by Recruiters. By submitting a candidate to Turkey Hill, recruiters agree to be bound and comply with this policy.

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