Consumer Marketing Leader, Personal Health Growth Region in Istanbul, Turkey

Consumer Marketing Leader, Personal Health Growth Region

The Consumer Marketing Leader, Personal Health Growth Region is responsible for integrating strategic decisions with financial success using deep customer insights, identifying market opportunities, representing the Growth Region. The role leads strategic development, focusing on market opportunities and initiatives. The role guides marketing & e-commerce strategy, overseeing digital roadmaps and customer/consumer experience. The role delivers annual marketing plans for key segments, setting clear objectives and overseeing Growth Region wide marketing programs. The role cultivates engagement through digital channels, optimizes demand generation campaigns, and manages partnerships with the Consumer Direct Marketing Leaders in respective Zones and Zone Leaders while compliance with consumer care standards.

Your Role

As Business Head

Responsible for complete P&L – Revenues and Profitability of the Business
Developing and Driving Business Strategy & Roadmap
Product Development, Pricing & Strategy
Developing and Driving Channel Strategy (across TT, MT, E-com, other Emerging channels)
P&L, Cost Management and Financial Operations

As Marketing Head

Marketing strategy and planning
Brand Management: Positioning, communication etc.
ATL/BTL
Expert on insights/value propositions/ Digital
Product Portfolio Management
Driving Business (P&L) & Local for Local

You’re likely the right fit for the role if you possess

12+ years of overall work experience out of which 2-4 years in a leadership role is a must
M.B.A. from a premier B-School
Strong marketing exposure with large Consumer Durable/FMCG organizations (exposure to both ATL & BTL and DIGITAL is preferable)
Prior P&L responsibility for a business is a must
Experience in Brand/Portfolio development & activation (upstream & downstream marketing)
Expertise in Marketing across diverse channels (Including Digital)
Experience / Worked in Matrix reporting set up
Working with diverse/multiple category teams across geographies
Excellent people, interpersonal & influencing skill

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business here (https://www.philips.com/a-w/about.html) .
Discover our rich and exciting history here (https://www.philips.com/a-w/about/our-history.html) .
Learn more about our purpose here (https://www.philips.com/a-w/about/environmental-social-governance/our-purpose) .

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here (https://www.careers.philips.com/global/en/diversity-and-inclusion) .

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