Copywriter (freelancer)

Job Description

Hey, g’day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

About the Group/Team

Canva’s entire vision revolves around “empowering the world to design”, but this happens through many channels and experiences—all of which require exceptional content. Content with a strong voice and empathy for our users is crucial for us to deliver on this vision. We need to hold a megaphone to our brand pillars and become best-in-class creators across every channel.

Canva offers a vast collection of customizable templates for various design types, themes and topics. These templates, found on our templates page and on the editor, are professionally designed layouts that feature stunning elements from our massive media library and high-quality copy relevant to each design’s purpose or to user preference. 

Template copy refers to the text featured on these customizable layouts. Copywriters are sent the category (design type) and subcategory (theme) for each template request along with the specified text fields and character counts. It is their responsibility to supply the text required following these requirements and Canva’s writing guidelines. 

About the Role/Specialty

As a Copywriter at Canva, it’s your mission to create content that makes complex things simple and to give ordinary people the ability to make extraordinary things. We place a strong emphasis on the success of our users, and content in all forms has a big impact on that. This could include copy for social advertising, branding campaigns, EDMs, landing pages, UI copy and more.

You will have the opportunity to work on one of the fastest-growing platforms in the world and all the content that promotes and enriches it. This is a rare opportunity for copywriters accustomed to working independently and are looking to develop their craft by challenging themselves creatively.

What you’ll do (responsibilities)

• Create unique and well-researched copy relevant to the designated project, category, subcategory or topic, focusing on bespoke social media content, including but not limited to our Canva for Education and MSMEs communities;
• Ensure each output adheres to the specified amount of text fields or character count for each designated project, category, subcategory or topic.
• Adapt to Canva’s friendly and informative tone.
• Consistently meet the required minimum output by the specified deadline.
• Consistently meet the 90% weekly output quality rating.
• Work remotely and report to Canva’s Content Specialists for copywriting projects.
• This role is for an initial 6 month contract and is estimated 20 hours per week

Qualifications

What we’re looking for

• You have a good grasp of your local language (french), in terms of sentence construction, spelling, and grammatical structure. And because less than 50% of our community is English-speaking, you consider your output carefully.
• Working knowledge of English language – technically strong with a flair for either structured or creative style of writing.
• You are meticulous with details, style, and tone, writing with clarity and empathy to deliver what is needed.
• You are quick with ideas, coming up with original template copies that can catch our user’s eye, but can still match Canva’s voice and brand guidelines.
• You have a good understanding of your culture and the social community, applying those learnings to the copies you produce.
• You have an eye for social trends and the evolving language that comes witha them.
• You are able to understand a brief from stakeholders, research accordingly, and convert that brief into excellent template copy to meet the project’s needs.

Additional Information

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above – we still want to hear from you!

Check out lifeatcanva.com for more info.

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