CVM Marketing Manager-B2BDE

Role purpose:

We’re on an exciting journey to become a Tech Co that caters to our customers’s connectivity, security & technology solutions need. In line with this vision, we’re transforming the way we design implement & execute our marketing campaigns. Our Customer Value Management (CVM-Base Marketing) ensures we design best in class customer lifecycles to keep our customers happy with our services while ensuring we drive Revenue growth through Renewal, Up & Cross sell initiatives.

We’re looking for a CVM Marketing Manager who will be part of Vodafone Germany’s Enterprise Business Unit CVM team. Key to this role is the creation, implementation and maintenance of a comprehensive lifecycle communications strategy for our SoHo, SME & Corporate base and drive Revenue growth through in life upsell, cross-sell and retention. 

This is a marketing role, encompassing both key strategic elements (Commercial acumen, commercial alignment of segment and base management plans to business priorities) and operational elements (detailed planning of activities, execution and performance tracking) so we’re looking for someone who is experience in dealing with numbers, understanding their connection, developing ways to change them and inspiring all levels of the organization to drive the change.

What we are looking for?

Key accountabilities and decision ownership 

• Positively influence the overall P&L for Enterprise segments by driving revenue growth through CVM campaigns & activities
• Define & implement retention, upsell and cross-sell strategies aligned with segment priorities & work with commercial/product/segment colleagues to develop strong, competitive commercial offers for Enterprise Segments 
• Execute lifecycle plans across the SoHo, SME & Corporate customers and act as the custodian of the overall Value Management customer strategy.
• Drive improvements in NPS results through CVM activities & communications 
• Optimise campaign & activity results through performance reviews and target, insight, process & offer improvements 

Core competencies, knowledge and experience 

• 3-5 years CVM/CRM or marketing experience preferably in a Business-to-Business environment
• Experience using customer analytics & insights to drive action
• Fluent in German, ability to present, influence and 
• Excellent communications and presentation skills and presence and credibility to command attention at leadership level 
• Strong commercial understanding of business KPIs

Must have technical / professional qualifications: 

• Degree qualification
• Fluency in German(B1 level, fluent)

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