We’re on an exciting journey to become a Tech Co that caters to our customers’s connectivity, security & technology solutions need. In line with this vision, we’re transforming the way we design implement & execute our marketing campaigns. Our Customer Value Management (CVM-Base Marketing) ensures we design best in class customer lifecycles to keep our customers happy with our services while ensuring we drive Revenue growth through Renewal, Up & Cross sell initiatives.
We’re looking for a CVM Marketing Manager who will be part of Vodafone Germany’s Enterprise Business Unit CVM team. Key to this role is the creation, implementation and maintenance of a comprehensive lifecycle communications strategy for our SoHo, SME & Corporate base and drive Revenue growth through in life upsell, cross-sell and retention.
This is a marketing role, encompassing both key strategic elements (Commercial acumen, commercial alignment of segment and base management plans to business priorities) and operational elements (detailed planning of activities, execution and performance tracking) so we’re looking for someone who is experience in dealing with numbers, understanding their connection, developing ways to change them and inspiring all levels of the organization to drive the change.
Key accountabilities and decision ownership
Core competencies, knowledge and experience
Must have technical / professional qualifications:
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