Digital Channel Lead – Growth Sq.

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

As a Digital Channel Lead, you’ll be responsible from strategic and tactical planning, action taking for increasing monthly active user and transaction thru Yanımda App for Vodafone Consumers. 

Desired Skills;

• Data Driven Decision Making,
• Business Acumen,
• Tech understanding,
• Digital savvy
• Tracking and reporting the digital app growth KPI’s(MAU, frequency etc), strategic and tactical planning, action taking to reach the targets
• New idea generation for new RTBs for Yanımda app users and traffic growth such as gamifications, raffles etc.
• Execution of marketing activities and BTL communications for Yanımda App user growth (push notification/SMS/e-mailing etc)
• Digital monetization thru traffic allocation for different verticals in Yanımda app with strategic, revenue growth driven, user friendly mindset
• Coordination and execution of campaign communication on Yanımda App’s homepage for different verticals and businesses (Stories/In app pop ups etc) via content management tools
• Lead and drive personalization campaigns/experiences and A/B Tests thru Adobe Target tool and share reports with related parties with iteration ideas
• Conduct deep dive reports & analysis for all communication activities on Yanımda Homepage and insight generation and action planning driven via data
• Be responsible for coordinating different teams within Digital Assets Tribe and all other CBU teams
• Be curious to learn different analytics and marketing technology tools.

Who you are

• Enrolled in Bachelor’s Degree in engineering, pure sciences or business
• Advanced verbal and written communication skills in English
• You are a clear communicator
• You care about continuous learning
• You are willing to work in a dynamic environment
• Results-oriented with strong planning and organizational skills
• Insight driven, analytic and out-of-the- box thinking skills

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What’s in it for you

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We’re committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.

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