Digital Marketing and Analytics Specialist

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Experian’s Integrated Marketing team is seeking a detail-oriented digital marketing specialist to facilitate project execution, make web updates, manage web technology integrations, oversee web analytics + reporting, and support chatbot optimization for Experian’s Integrated Marketing team. 

You will focus on operationalizing digital technologies and ensuring the performance and alignment of reporting across web properties. Reporting to the Director of Digital Marketing, your work will ensure that digital tools and analytics platforms are utilized effectively to optimize website performance and improve user experience. 

Your responsibilities will include: 

• Execute on SEO strategy to optimize revenue generation, increase organic rankings, and make incremental improvements to traffic and conversions online
• Assist with digital project execution and delivery including web updates, stakeholder management, and project implementation
• Maintain the Integrated Marketing team’s Wrike project calendar and oversee execution timelines for web initiatives
• Manage and optimize Drift chat performance, including AI updates and chatbot conversation flows
• Lead adoption and updates of 6Sense digital tools to improve lead tracking and engagement
• Own website analytics and reporting, consolidating insights for internal stakeholders via platforms like Adobe Analytics and other internal dashboards
• Support the management of digital marketing tools and accounts, tracking expenses in a shared budget and allocating licenses as needed
• Collaborate with cross-functional teams to ensure alignment on reporting metrics, KPIs, and tool adoption

Qualifications

• 3+ years’ experience in digital marketing + technology integration
• Experience with chatbot platforms (Drift preferred) and AI-based optimization
• Familiarity with marketing automation tools like 6sense or similar platforms
• Expertise in web analytics and reporting tools, including Adobe Analytics and Google Analytics
• Experience with project management tools (e.g., Wrike, Jira) and maintaining execution calendars
• Strong organizational skills and attention to detail

Additional Information

This is a permanent remote home-based role in Costa Rica. No relocation available.

Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.

Our uniqueness is that we celebrate yours. Experian’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering… the list goes on. Experian’s people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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