Digital Marketing Executive -Swissotel Living Bodrum

Company Description

“Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”

Job Description

Main responsibilities:

• Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
• Managing the creation and publishing of relevant, original, high-quality content
• Update and optimize the Hotel content on Direct, Indirect channels and online listings
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Manage the active presence of the property on Social Media channels
• Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch
• Support the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Provide creative ideas and best practices for content marketing and social media
• Deliver monthly and quarterly reports on web performance
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels
• Monitor and reply to online reviews

Qualifications

• Qualification & Skills
• A minimum of 2 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
• A degree in Hospitality Management or Marketing and Communications
• Excellent English, both verbal and written
• Strong understanding of current digital marketing concepts, strategy and best practice
• Teamwork Skills
• Customer Focused
• Energetic and passionate to work

Additional Information

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