Digital Marketing Manager

Company Description

“Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”

As soon as you step inside The Grand Tarabya Managed by Accor, which holds a very special place in Istanbul’s history, you will feel the charm of a 100-years-old past, the highest architectural and aesthetic standards, and the splendor inspired by the sparkle of the Bosphorus. From the 4.500 square meter spa area to the panoramic Bosphorus view of 29 residences and 248 rooms, from the magnificent 1.280 square meter ballroom to the restaurants and bars offering an unforgettable gastronomic adventure, The Grand Tarabya Managed by Accor, combines care, elegance, and comfort in every detail. With its doors opening to the Bosphorus, The Grand Tarabya Managed by Accor, will forever hold its place in your memory.

Job Description

The overall scope of the position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization.

Reporting directly to GM or Director of Sales & Marketing and reporting dotted line to Regional E-commerce.

Main responsibilities

• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel’s online reputation
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Qualifications

• A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
• A degree in Hospitality Management or Marketing and Communications
• Excellent English, both verbal and written
• Strong understanding of current digital marketing concepts, strategy and best practice
• Excellent Presentation and customer relationship skills
• Energetic and passionate to work
• Innovative approach to work

Additional Information

Your team and working environment:

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Note: Customization may be included for any specific local or legislative requirements, such as work permits.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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