Digital Product Lead – Care Sq

What you’ll do

As a Digital Product Lead, you’ll be a key person between the Care Squad and the wide variety of other teams and stakeholders within Vodafone Business Units. You manage the Yanımda App & Web care journeys lifecycle while enhancing digital user experience, boost digital sales thru funnel optimization, developing digital customer insights for better decision making, bringing new technologies and creating new digital opportunities with your scrum team.

Desired Skills;

• Data Driven,
• Tech understanding
• Digital savvy,
• Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels
• Oversee entire lifecycle of the product and has deep knowledge of the specific product/channel and its features in order to develop & maintain.
• Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
• Propose digital first solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
• Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.
• Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
• Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
• Develop customer insights by implementing and using a full range of data sources such as user research, benchmark, A/B testing, transactional data and online behavior models
• Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment.
• Try new technologies and services, explores digital opportunities to boost digital sales and engagement. (Gamifications, Member gets member etc.)
• Create innovation in digital product journeys with prioritized features to drive value in short delivery cycles
• Define a robust MVP based on squad’s priority and your understanding of user research and the high-reaching space
• Create a world class digital experience for digital customers on My Vodafone App and Web
• Work agile in squads closely with Frontend/Backend developers and UX/UI designers
• Own and coordinate app release process and provide release alignment with other squads

Who you are

• Bachelor Degree in engineering, pure sciences or business
• Advanced verbal and written communication skills in English
• You have strong leadership qualities
• You are a clear communicator
• You are able to balance the needs of partners from different disciplines and teams
• You are interested in crafting product requirements based on research
• Experienced in A/B testing and conversion optimization (Adobe Target)
• Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)
• You are good at data analysis and data driven decision making ability
• You care about continuous learning
• Experienced in product management, digital technologies and innovations, user experience, analytics.
• Results-oriented with strong planning and organizational skills
• Problem solving & decision making
• Insight driven, analytic and out-of-the- box thinking skills

Not a perfect fit

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What’s in it for you

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!

#LI-Hybrid

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

You may have already heard of Vodafone – We’re a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that’s Vodafone, Vodacom or _VOIS, you’ll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. 

Together we can.

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