Digital Product Lead – New Verticals Squad

Your dream job does exist. 

Discover it at Vodafone!

We are looking for a Digital Product Lead – New Verticals Squad

First things first: Our Brand.

We are a digital brand and a global technology company, operating in the fields of telecommunication, e-commerce, gaming, insurance, TV, tech-fin and payment systems, currently in 21 countries. 

With our expertise and passion for digitalization at Vodafone, we are a global center of excellence that sets the pace in the industry. 

We are proud to export our successful practices abroad, while transferring our global know-how to our country.

We have a global team of more than 90.000 colleagues taking part in a transformative and an exctiting journey.

Our Spirit, Our Way.

Here are the key behaviours that help us bring our Spirit and Purpose to life: 

• Earn customer loyalty: Small things do matter. 
• Experiment, learn fast: Just take the chance. 
• Create the future: That’s possible. 
• Get it done, together: It’s up to each of us to make it happen.

Here, everyone can feel free to be themselves and express their ideas.

We are proud to have the most flexible #hybrid way of working in Turkey. 

Together with your team, you can decide which days to come to the office depending on your work requirements. 

Another favorite: Meeting-free afternoons! Every Friday, arrival of the noon means we can start to take it easy: spend time working on our personal development or catching up with our team. We call this #CumaKafası (Friday mood :)).

And yes we are Agile! The world is constantly changing. And we cannot afford not to! Our journey began by simplifying our organizational model and transforming into a more agile structure that now we use extensively, especially in our development processes.

Why is this role really critical to us? 

As a Digital Product Lead, you’ll be a key person between the Digital New Verticals Squad and the wide variety of other teams and stakeholders which is responsible from our Loyalty Platform within Yanımda app; Happy, Eğlence Yanımda vertical and new revenue journeys (insurance, travel, etc.) lifecycle while enhancing digital user experience, boost digital sales thru funnel optimization, developing digital customer insights for better decision making, bringing new technologies and creating new digital opportunities with your scrum team. You drive the strategy of digital features / products of Vodafone Supermarket and new revenue streams and all activities for their technical integration. 

How will you spend your time at Vodafone? 

• Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels
• Oversee entire lifecycle of the product and has deep knowledge of the specific product/channel and its features in order to develop & maintain.
• Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
• Propose digital first solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
• Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.
• Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
• Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
• Develop customer insights by implementing and using a full range of data sources such as user research, benchmark, A/B testing, transactional data and online behavior models
• Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment.
• Try new technologies and services, explores digital opportunities to boost digital sales and engagement. (Gamifications, Member gets member etc.)
• Create innovation in digital product journeys with prioritized features to drive value in short delivery cycles
• Define a robust MVP based on squad’s priority and your understanding of user research and the high-reaching space
• Create a world class digital experience for digital customers on My Vodafone App and Web 
• Work agile in squads closely with Frontend/Backend developers and UX/UI designers

Own and coordinate app release process and provide release alignment with other squads

You are just the person we’ve been looking for, if you have: 

• Bachelor Degree in engineering, pure sciences or business
• Advanced verbal and written communication skills in English
• You have strong leadership qualities
• You are a clear communicator 
• You are able to balance the needs of partners from different disciplines and teams
• You are interested in crafting product requirements based on research
• Experienced in A/B testing and conversion optimization (Adobe Target)
• Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)
• You are good at data analysis and data driven decision making ability
• You care about continuous learning
• Experienced in product management, digital technologies and innovations, user experience, analytics. 
• Results-oriented with strong planning and organizational skills
• Problem solving & decision making 
• Insight driven, analytic and out-of-the- box thinking skills

Get to know us

If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

This role has a #Hybrid working model

Wait for it: Our benefits!

We like to keep them flexible:

• Vflexy: Flexible Benefits Program 
• Hybrid working kit
• Ergonomic kit allowance 
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services 

Plus, plenty more to enjoy!

#LI-Hybrid 

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

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