Director, Planning Hybrid Remote , Istanbul, Turkey

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning, Director. This is a Full-time based in Istanbul. This role plays a crucial part in supporting WPP’s mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

• Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities.
• Responsible for both long- and short-term planning initiatives for their respective PV with a focus on understanding and embedding country nuance and expertise within and alongside regional initiatives
• Managing each campaign framework to deliver breakthrough campaign planning regionally and within each locale across every campaign.
• Defining local audience, channel and partner plans for locally planned campaigns, and taking regional channel plans and planning local partnerships and offline for regionally planned campaigns.
• Working closely with hub and regional clients and agency colleagues to ensure best practice is deployed and continually evolved
• Independently manage the assigned teams and implement media campaigns.
• Delivers accurate planning and reporting in line with strategic objectives. With value-added insights for the role of the medium as part of the overall campaign and smart use of campaign planning or market opportunities.
• Help drive new routes to optimum planning outputs and support operational and planning strategies which support best-in-class delivery.
• Interprets planning data relative to the performance of products, services and solutions against client needs to ensure the customer recognizes and receives value, setting the right KPI’s and metrics.

Qualifications

• Min 8-10 years experience in Media Planning across multiple channels
• Bachelor’s degree in Marketing, Communications, or a related field
• Fluent level in English
• Experience in management of large multi-market and networked teams essential
• Deep technical full-funnel media capability, with strong data and analytics literacy
• Strong reputation as a responsible, accountable leader with international media management experience, and a willingness to go deep with their teams
• Oversees team members to discuss current projects, workload and activities; prioritizes resources accordingly
• Demonstrated experience and success working with the decision makers of organizations.
• Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners
• Shows a depth of understanding of the industry, business, brands and consumers in client conversations
• Passion for innovation and a desire to challenge industry norms
• Ability to thrive in a fast-paced, dynamic environment

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world’s most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

Read Full Description