Earned Media Executive

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

As a Social Media, Influencer Marketing & Trend Hunter Expert you will be responsible to; 

• Based on the 360 Consumer Marketing Plan, defines the owned media plan where to play, calendar, KPIs tracking, assets in accordance with brand digital strategy and A&P media mix
• Drives influencer, event and seeding strategies, tracks and reports due to related brand/campaign objectives
• Follows beauty trends and creates brand-oriented strategies per platform (TikTok & IG etc)
• Increase TikTok first strategy in way of working with brand and agency partners
• Orchestrates the execution of virtual selling, salesfluencer activities across different touch points
• Leads campaigns, including owned media content co-creation with influencers
• Manages owned platforms (Facebook, Instagram, YouTube)
• Prepares conversation calendar with talkable& ownable content and runs social media campaigns
• Works closely with brand.com to integrate owned media activations where relevant
• Tracks and reports KPI’s to brand teams on an on-going basis
• Runs Community Management, answering questions and comments from community in a timely manner & Social Media Listening activities via agency
• Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing
• Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams

Qualifications

• University level have a degree on related areas
• Minimum 3 years social media management experience
• Fluency in English
• Knowledge and experience working with social media platforms and tools (FB, IG, YT, Tiktok)
• Knowing what type of content works best on what platform
• Understanding how to optimize content based on platform
• Ability to engage an audience through social posts
• Copywriting expertise
• Short and effective headline writing
• Engaging introductions
• Strong communication skills
• Customer service driven ability to respond to customers on a timely manner
• SEO and data driven, with the ability to switch fast to new trends and consumer habits
• Brand knowledge (product, consumers, strategy)
• Team worker, able to work w/ multi brand and category teams
• Orchestration of various agencies and third parties

What We Offer: 

Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands. 

Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth. 

Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth. 

Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment. 

We are looking forward to your application! 

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Saygılarımızla, 

Estée Lauder Companies Türkiye 

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