First Gen Summer Intern – Marketing (Kazandırio)

Overview

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to leaders on the frontline, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s invited. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop, and grow our unique skill sets at work. Our supportive teams can fuel your professional goals to make a global impact.

Join us. Dare for Better.

First Gen is a two-month summer internship program, offering hands-on experience, dynamic learning and exciting networking opportunities.

We are looking for a First Gen Summer Intern to join our Marketing (Kazandırio) team based in Istanbul.

Responsibilities

• Take an active role in the operational processes of Kazandırio, PepsiCo’s consumer loyalty program
• Take responsibility for in-app marketing processes within the Kazandırio app, including campaigns, announcements, and push notifications
• Collaborate with creative agencies for brand awareness and performance campaigns, managing brief and debrief processes
• Track the campaign success rates on paid media platforms for Kazandırio
• Establish communication with media agencies and overseeing the execution of digital campaigns
• Plan, launch and manage audience and reach strategies for campaign announcements across Meta, TikTok, Google, and other digital platforms, and guiding agencies accordingly
• Manage content shared on Kazandırio’s social media accounts
• Plan and coordinate influencer communication and campaign processes

Qualifications

• 3rd or 4th year undergraduate student
• Fluent in English and Turkish
• Available to work full-time in Istanbul from July 1st to August 29th
• Knowledge of MS Office programs
• Eager to learn, develop new skills, and grow in a dynamic environment
• Strong collaboration and communication skills

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