Global Markets Manager – Turkey

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Are you a high-performing individual contributor with a demonstrated ability to apply – and enhance – marketing insights capabilities, principles and playbooks to solve complex business issues and opportunities? Do you enjoy operating independently as well as mentoring more junior colleagues?

We are looking for an experienced Global Markets Manager to take responsibility for the Turkish market, focus on driving growth and enhance our market presence.

What you’ll do:

• Generate customer (traveler), partner (supplier), market & competitor insights to drive growth in the Turkish Market
• Monitor the macro environment, including market trends and tracking local competitors
• Build meaningful insights and recommendations that drive activations and strategies for the market
• Analyze and model data, generate ready-to-deploy insights with relevant recommendations
• Identify, evaluate and lead new partnerships and affiliates discussions with key stakeholders in the industry
• Work closely with partner groups within Expedia Group to align planning and execution of marketing and partnerships initiatives
• Provide product analysis based on use cases for local travelers, feeding the global product organization with requirements for locally relevant improvements, tools and features
• Measure and assess customer satisfaction, market and business performance, efficiency and effectiveness of programs with data collection methods and procedures (e.g. surveys, opinion polls or questionnaires) or identify relevant existing data
• Develop and drive significant and sustained change and performance improvement from data-driven insights in a number of different areas or contexts
• Partner with analysts to collect and analyze data by articulating clear requirements for analyses
• Utilize existing quantitative and/or qualitative research, analyze data; present findings with no supervision
• Help colleagues, customers and other stakeholders explore and understand their wider business challenges
• Apply understanding of the policies, practices, trends and information that impact the organization and its customers to anticipate and plan for each step of a project
• Create clear, concise and organized communication materials (e.g. reports, dashboards, presentations, messages)
• Engage with multiple stakeholders in the organization to implement recommendations and actions based on their analyses/insights

Who you are:

• Bachelor’s or Master’s in a related field; or equivalent related professional experience
• Fluency in both English and Turkish is essential
• Knowledge of the Turkish travel market is a significant plus
• A strategic thinker who drives clear insights to inform the market strategy and related actions
• A creative and innovative thinker with a “can do” attitude and a bias for action
• Ability to work with cross-functional teams to drive execution against project achievements and deliverables
• Ability to identify methods for collecting data, perform data analyses and articulate findings
• Deep understanding of the financial impact of decisions/solutions and how to contribute to positive outcomes
• Ability to communicate via differing modes and tailor messages to audiences
• Strong interpersonal and influencing skills
• Understanding of copy writing and the ability to edit to have one consistent voice to the customer
• Proficient in Microsoft Excel, PowerPoint and SQ; Proficiency in Tableau and Microsoft BI a plus

#LI-MF2

About Expedia Group 

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. 

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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