Netflix is one of the world’s leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
At Netflix, we are reinventing the way people are entertained by both enabling and innovating how visual storytelling is produced, discovered and enjoyed. Netflix provides a platform for stories from different places and different perspectives to reach, connect, and inspire millions of people all over the world. In this role, you sit at the intersection of content, marketing and product, powering one of the most transformational shifts in the industry. Netflix is the world’s leading internet entertainment service with over 230 million members in over 190 countries enjoying TV series, documentaries, feature films, and games across a wide variety of genres and languages.
As the Head of Product Discovery & Promotion (PDP) for the Middle East, Africa & Turkey (META), you will grow, develop and lead a team that is ultimately responsible for contextualising what is special about stories from META on our service – for the world. Your team strives to authentically represent the multiple narratives that exist in every story so that our members can discover the stories that they will love. You and your team define and drive the creative and operational strategy for how we represent and launch titles across these regions and partner with internal and external partners to ensure a seamless experience for our members in these countries and beyond. This role is based in Amsterdam.
Key Characteristics Sought:
- You value, understand, and can deliver great experiences for our members
- Approach problems with both a local and regional lens
- Build strong partnerships locally, regionally, and globally to advocate for the needs, nuances, and complexity of the Middle East, Africa & Turkey, while seeking a broader understanding and best practices
- Have first-hand experience working with product/brand/content in the Middle East, Africa and/or Turkey.
- Understands that local titles have the power to inspire global phenomena
- Have a strong track record of building and cultivating great locally-oriented teams
You are equally adept at defining and driving both Creative and Operational Excellence:
- Understands the challenges and importance of driving high-quality creative work at scale
- Ensures regional and global business context is considered alongside local ambitions to find the sweet spot for this team
- Inspires a multi-disciplinary team toward shared goals, objectives, and opportunities
- Complexity and volatility do not faze you – you are able to stretch to drive/ set strategy AND drive implementation/ execution
You are a strong strategic partner to cross-functional leaders:
- Great bridge – both to cross-functional teams; as well as to broader PDP (regionally + globally): equally adept at articulating your own vision while also collaborating to drive market success.
- Adept at speaking to Product considerations (member-first approach, hypotheses forming and experimentation) as well as Marketing/Content concerns (audiences, how to integrate brand into day-to-day work, storytelling)
- Influence and synthesize functional context and strategy for your teams in a way that best suits the needs of the markets.
You are a builder and developer of strong multidisciplinary teams:
- Bring nuanced and deep local business experience which allows you to provide input on local creative and operational strategy from a market perspective while influencing regional and global teams.
- Be an excellent leader who sees the big picture. You know how to inspire your own team through the challenges of a rapidly evolving, complex business.
- Be an invaluable colleague to your cross-functional stakeholders and partners by working with them closely to recognize opportunities and synthesize strategy across other countries, regions, and functions.
- Be equally comfortable in “left brain” or “right brain” problem solving, but be most excited when both are deployed at the same time and understand how to leverage data and insights to push the boundaries of creative excellence.
- Have an eye for compelling creativity, inspire and set a high bar for quality, and advocate effectively on behalf of what’s best for the member experience.
- Adept at identifying, innovating, and developing opportunities for efficiency and increased impact on the team.
- Have experience working within a matrix organisation structure – and be adept at effectively influencing and advocating for both local and global/ functional business goals, serving as a bridge between both.
- Be an earnest and inclusive leader who will be a great steward of the Netflix culture while also helping it to shape and evolve over time.
Qualifications:
- Leadership experience in a fast-paced growth environment, adept at scaling within a rapidly expanding company and market.
- 10+ years of experience in building and growing diverse teams through hiring, developing, and managing a sizable team of high-performers.
- Experience working in the Middle East, Africa and/or Turkey, ideally in a large-scale and product-centric industry (i.e. entertainment).
- Nuanced understanding of navigating the local challenges and opportunities while synthesizing regional and global contexts.
- Experience in managing teams and influencing outcomes in a matrix environment.
- Comfort working at a company, and in a team, where data and insights are heavily leveraged in decision-making. First-hand experience with A/B testing is a plus.
- Business fluency in one language from the META region and English.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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