About the role
The Head of Retail Sales is responsible for direct retail shopping experience at offline channels. He/She has the permanent task to ensure the smooth and effective operation and development of Dyson’s direct channel. Furthermore, He/She leads the field team to ensure perfect in-store execution and selective distribution monitoring. Besides, he/she is responsible for training and demonstrations (both physical and digital) in electrical and beauty retailers.
Function objectives:
- The Head of Retail Sales is responsible for sales targets, retail development, direct retail operations, activations, field, demo and training. He/she leads both the capability team and the area Managers to ensure best in class retail experience through offline channels.
- Lead the retail operations of demo stores and demo zones, accountable for ROI at each point of sale and ensure profitability and sustainable growth.
- Assume primary responsibility on expansion, rental processes, Group Retail approvals, activations, events and vendor management for new and existing retail development projects.
- Leading a retail team
- Coach these leaders to ensure their teams execute the retail strategy in their business areas
- Ability to manage key stakeholders effectively across a matrix organization through developing outstanding relationships with others
- develop strategies that support the successful launches of NPD
- continually seeking opportunities to be the first to do things and be best in class, including driving efficiency for the long-term success of our retail presence
- The role will require strong operational capability to draw insight and action to enable the team to react at pace to trends as well as pro-actively shaping future activity.
- Proactively analyse national sales out data, infrastructure and investment, market trends and competitor information, whilst identifying sales opportunities and anticipating obstacles.
- Use this commercial analysis to develop and lead the execution of short and long-term initiatives that add value
- Be able to demonstrate the commercial value of Dyson to retail partners and effectively build joint business plans to deliver growth
- Having flexibility to travel in this role is a must, as well as being comfortable with overnight stays.
Leadership responsibilities
- Retail and commercial acumen: Able to operate stores with full P&L responsibility, including landlord management, consumable purchasing, staffing and capability management.
- Distribution: working with the Head of Retail Activations and the Head of National Accounts, the Head of Retail Sales will create the distribution strategy in line with Dyson principles for a sustainable long-term growth
- Team workload: based on tasks and distribution, he/she will create the right guidelines set for the field team to guarantee the right in-store experience and to monitor our selective distribution system
- Training Strategy: coordinating our retail education specialist and beauty education specialist, he/she will create the training strategy for all physical stores (including direct stores).
- Demos: owner of the demonstration budget, he/she will create and execute with the team the demo strategy working with internal Dyson experts.
Be an active member of the Retail Sales Leadership Team
- Take part in regular meetings with the rest of the RS leadership team (Retail Sales Director/Head of Retail Execution, Head of National Accounts, Head of Demo Stores) to provide and receive updates on the business, work in synergy and align on critical decisions;
- Lead by example and be a point of reference for the younger generations within the Company; behave in line with our core values, be willing to support others when needed.
- Provide relevant feedback to your peers and their team members to enable and support an high performing culture
- Respect others but challenge them when needed; defend your ideas but be open to lead a high performing and effective team
- Set stretching and measurable targets and inspire commitment from the team to achieve those goals. Provide continuous constructive feedback through regular performance reviews
- Deploy performance management approaches that improve outputs and ensures that the team member feels supported throughout. Addressing the high performers and underperformers in your team appropriately.
- Create a positive work environment that is rewarding and enjoyable. Sharing achievements and celebrating success.
- Lead career development to maximise potential leading to the promotion of internal talent.
- Responsible for driving engagement in your team through pulse surveys
- Open to changing your mind when challenged, ability to adapt and change in line with the ever changing retail world.
Requirements/skills
- Leadership skills
- Excellent public speaking
- Advance English
- Proven experience in leading others
- Excellent presentation skills
- Negotiation skills
- Strategic thinking
- Open mind
- #LI-DNI
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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