Influencer Marketing Manager Hybrid Remote , Istanbul, Turkey

QUALIFICATIONS

• Completed undergraduate or graduate education in marketing, communication, advertising, or media
• Minimum of 5 years of professional experience in influencer marketing
• Strong written and verbal communication skills
• Experience in influencer marketing operations and reporting platforms
• Experience in exploring and researching evolving social media trends
• Customer-oriented, committed to following innovative practices and technological developments to enhance processes
• Effective in creative idea development processes
• Capable of managing stress
• Analytical thinking, reporting, and data analysis skills
• Possessing creative and innovative thinking skills
• Proficient in MS Office programs
• Proficient in English
• Team player, able to work in a result and solution-oriented manner
• Embracing an open communication and feedback culture
• Open to change and innovation

RESPONSIBILITIES

• Preparation of suggestion lists for influencer campaigns, daily performance monitoring, and management
• Contacting influencers and influencer agencies to request budgets, create campaign concepts, and manage operations
• Requesting and processing documents related to current accounts for campaign processes
• Ensuring adherence to best practices in operational tasks, including attending events and shoots as needed
• Transfer of innovations from the global team and all details about the brand identity to the team
• Building strong internal relationships among the entire team, client connections, publishers, and other agencies
• Ensuring end-to-end campaign management by participating in briefing processes
• Gaining proficiency in using the GOAT tool and utilizing it in campaign processes
• Analyzing customer needs and taking appropriate actions based on KPIs
• Providing solutions and suggestions on campaign needs, ideas, audience approaches, etc
• Conducting competitor analyses
• Organizing brand sponsorships and activations
• Presenting monthly proactive campaign concepts and special day projects for brands, and managing them after approval
• Communicating with the Finance and Accounting Department to reconcile monthly accounts and track invoices
• Monitoring campaign results during broadcasts and taking necessary actions to achieve campaign goals through optimizations

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