Internal Comms Leader IBM MEA & Cross Comms Türkiye

Introduction

At IBM, we are driving the future of technology and innovation, playing a pivotal role in transforming businesses, societies, and the global landscape. Our Marketing, Communications & Corporate Social Responsibility (MCC) team is at the heart of this transformation, responsible for shaping IBM’s market positioning and amplifying our brand presence. We craft and optimize our brand narrative, capturing the attention of clients, partners, the media, and our internal teams, while articulating IBM’s strategic vision and thought leadership.

As part of the MCC team, you will collaborate with a diverse group of talented professionals, committed to excellence and innovation, and contribute to work that inspires action and strengthens IBM’s reputation. Here, you’ll experience a culture of collaboration, where unique perspectives are valued, and opportunities for growth are encouraged. At IBM, we empower you to co-create your learning journey and drive meaningful impact.

This leadership role will encompass both internal communications for the Middle East & Africa (MEA) region, as well as cross communications for the Turkish market. It offers an exciting opportunity to influence strategic communications and strengthen IBM’s presence in these key markets.

Your Role and Responsibilities

Our Corporate Affairs team leads cross-company reputation and positions initiatives, integrating functions that shape the company’s perception among specific audiences, including IBMers, top-tier reporters, industry analysts, and current or potential clients. Scope for the role includes:

• Leading communications for a specific business unit or geography.
• Partnering with senior leaders to create strategies that engage IBMers in our company’s vision, measuring impact and outcomes, and helping them understand their impact on our business and clients’ success.
• Driving initiatives that enhance IBM’s reputation across diverse audiences, including employees, top-tier reporters, industry analysts, and clients.
• Overseeing IBM external communications in Turkey, managing cooperation with local agencies and stakeholders, dealing with crisis situations.

Required Technical and Professional Expertise

Internal communications area:

• Develop and implement internal communication strategies aligned with the company’s regional and global business objectives.
• An expert in content Creation & channels Management.
• Drive initiatives to enhance employee engagement and foster a collaborative company culture across MEA.
• Support internal events, town halls, and regional all-hands meetings by preparing leadership messages, speeches, and presentations.
• Monitor and measure the effectiveness of internal communications through metrics and employee feedback.

External communications with focus on Turkey:

• Fluent Turkish language knowledge
• Develop and execute external communications strategies aligned with both regional and global business goals. Support executives’ communications and channels management.
• Build and maintain strong relationships with local media, journalists, and influencers.
• Maintain communication with external stakeholders such as partners, industry bodies, and government organizations.
• Manage crisis communication plans and handle any unforeseen issues and protect brand reputation.
• Have a general understanding of the Turkish market.
• As part of our flexible and collaborative approach, we invite candidates to enjoy the hybrid experience, working in our office 3 times a week.

Preferred Technical and Professional Expertise

#LI-Hyb• for SaaS or AI specific technology solutions

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