The LKAM’s main responsibility is to manage the sales relationship with the assigned group of Local Key Accounts through the annual agreements and the implementation of agreed merchandising standards in accordance with the DP’s set of operations (delivery, cash collection,..etc) Deliver sales volume in line with the targeted trade spend and maintain maximum distribution and availability of Red Bull products in line with the Perfect Store KPIs. Ensure the perfect execution of defined model store standards. Reporting to the NKAM, maintain the whole information flow from the buying negotiations and from the field as well.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
ANNUAL AGREEMENTS & JOINT BUSINESS PLAN
Completion of annual agreements with respect to conditionality principle and execution follow-up of all counterparts in relevant accounts
Make a JBP with the buyer and set a common promotional calendar along with the aim of optimizing sales with maximum profitability.
Manage the whole logistics and financial process as well, with close coordination with the DP. (Ensure shipments and invoice transactions are in place properly)
Making market analysis and research on the dynamics of the account and build up a set of actions
Managing conflicts and comes up with effective negotiation and sales strategies
Conducting account business reviews and top to top meetings.
INSTORE EXECUTION
Ensure the execution of all annual agreements counterparts, promotional activities, reach maximum Perfect Store KPIs in accounts where he is responsible from.
Maintain close interaction with the field team and take actions accordingly through negotiating with the buyer.
Maintain availability of Red Bull products to the consumer in all outlets of the retailer
Make weekly field visits . Control the executions and solve the existing problems via meetings with the relevant people such as store manager, each member of the Field Team,.. etc.
Give necessary training to the merchandising team about execution principles of the related account and track merchandiser performance.
Push for maximum orders and track stock levels of the consumer in order to optimize sales.
Provide the required reports (Forecast, P&L, …etc.) by the company and follow-up of all activities and report them sustainably.
BUILDING STRATEGIC BUSINESS RELATIONSHIPS
Build great relationships in every call by providing first class customers service so all opportunities can be exploited.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
FMCG experience (branded or retail experience) – min 3 year
Ability to manage and cultivate good relationships.
Good selling skills: communication, negotiation and objection handling skills
Has commercial awareness and basic understanding of commercial maths.
Good command in MS Office (Word, Excel, Power Point)