THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES
At adidas, every day is a chance to flip the script. An invitation to take everything
we know and re-invent it. Do it better. Never settling for good enough.
Every day we get up, invent, adapt, improvise, find new ways to collaborate,
and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.
It’s an obsession.
We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.
And we’re never done.
Come be a part of shaping the future together with us.
Purpose:
Defines local short and medium-term objectives for the respective category. Implements global & hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Influences the development of global GTM strategies through providing clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with global and hub counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and hub strategic parameters) and drive end to end CTC process.
Key Responsibilities:
Key Relationships:
KPIs:
Knowledge, Skills and Abilities:
Requisite Education and Experience / Minimum Qualifications:
Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
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