Marketing Coordinator – BAP, Turkey

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Marketing Coordinator – Budget, Activity and Planning

About the job

The team is part of a Corporate program to execute and land global, regional and local communications in a compliant, standardized and effective manner for the Turkey market. All this, leveraging global communication programs and sophisticated Modern Marketing engines.

The team is comprised of highly skilled Subject Matter Experts on all marketing services / execution / operations and act as the right hand of the field marketers; They are consultants, trusted advisors, and experts on the services they land. Functions range across communications to different audiences (B2B, B2C) and disciplines (event, digital, social, analytics, budget and planning).

What is this role, and how does it positively impact the business?

We are looking for a Marketing Coordinator for Budget, Activity and Planning, who is organized, detail orientated and will be able to handle several tasks at once. Daily tasks will include:

• Support and Partner with BSO/CMO and C&C to ensure PO compliance by documenting area specific business rules and acting as trusted advisor to marketers.
• Respond to PO management queries accurately.
• Support Field Marketers to request PO services via MaSH intake.
• Train stakeholders on MSC service offerings, spend management & compliance processes.
• Provide consultation and recommendations for the stakeholders.
• Act as a local Champ for topics like global/local contracting, Purchase Order requirements and processes.
• Reduce complexity by guiding the marketers though the available tool landscape and its use cases, e.g., Aravo, SSPA, contract web and more.
• Understanding of Proof of Execution (PoE) its policy and requirements
• Close cooperation with the execution team
• Serve as a bridge between execution team and stakeholders.

Competencies/Skills:

• General understanding of account, finance and reporting are an advantage
• Proven skills in written and verbal communications; project management; business, systems, and process analysis; conflict resolution; and cross-group collaboration
• Fluent in English
• Being able to adapt and manage multiple projects in a fast-paced, deadline-driven environment
• Relationship management skills collaboration and conflict resolution skills
• Solid understanding of direct marketing project process flow and execution is an advantage

Desired Characteristics:

• Self-starter with a proactive attitude
• Individual contributor able to work effectively across different teams
• Analytical aptitude and detail oriented
• An interest in marketing and campaign operations
• Team player – must focus on winning as a team rather than individually
• Detail-oriented – Treat the work as your own and can analyze.
• Drive for results – Be tough and persistent and know when to research vs. when to make a quick decision.
• Client service oriented – Be positive and optimistic.

Required Experience:

• University degree
• 5-10 years of marketing budget planning (account and finance)
• B2B experience preferably in a multinational company

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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