Marketing Manager

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Marketing Manager, you will be accountable for leading Product Managers and also a Sales Analyst within the team to set marketing strategy for the Business Units and achieve agreed brand financial targets, taking full ownership of product strategy, driving requirements for high-quality offerings that deliver significant value to customers and patients. You will act as a key interface for the Marketing function, the Marketing Manager will be responsible for all the marketing efforts of the business line by managing all aspects of brand development initiatives in Turkey. Your daily responsibilities will include:

• Lead the development of the annual marketing investment plans outlining key activities and programs that address agreed strategic imperatives for the brand
• Execute marketing plan within agreed timelines and budgets
• Active and strategic member of the Surgical Leadership Team
• Identify and leverage consumer insight to drive differentiation and growth for defined brands
• Evaluate research, market conditions, competitor data and implement marketing plan changes as needed
• Lead the annual strategic planning process, defining strategic imperatives for the portfolio/brands thus achieving agreed growth and financial targets
• Responsible for the lifecycle of specific products in the portfolio, ensuring marketing support that will facilitate achievement of sales objectives
• Represent Turkey in the International Marketing Group, shaping and influencing centrally developed materials to meet local market needs
• Collaborate with sales, market access, regulatory, finance and other functions so all key stakeholders understand and are able to deliver the marketing plan
• Ensure compliance with the industry code of practices and internal compliance requirements
• Coach the team members to develop and succeed in current and future roles

WHAT YOU’LL BRING TO ALCON:

• Minimum of 5 years of marketing experience in pharma/Medical Device industry.
• Minimum 3 years of leadership experience
• Bachelor´s Degree
• Excellent command of written and spoken English
• Ophthalmology background is nice to have
• Customer-oriented personality with strong planning and organisational skills
• High level of problem-solving skills and learning agility
• Demonstrated ability to collaborate with a track record of influencing internal and external stakeholders at various levels in a crossfunctional environment
• Strategic thinker with the ability to set product vision
• Excellent communication and presentation skills
• No restriction to travel frequently and must have a valid driving license

No military obligation for candidates

HOW YOU CAN THRIVE AT ALCON:

• Training and continuous development; Be part of a high performing leader in ophthalmology company with a lot of opportunities to further develop your professional career.
• International exposure
• Open, friendly and collaborative culture; Work in a challenging environment with an outstanding team that will support him to achieve goals and performance.
• Full social package which includes private insurance, pension plan, meal allowance, car and additional bonuses

Alcon Careers

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