Marketing Manager

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Job Description

Lead of local user & retail price management, product portfolio and services,promotion and communication activities in the region of Caucasus and Central Asia for Power Tools Accesories

• Introduces and steers all price steering elements and develops pricing excellence
• Operative price management for the countries including the creation and delivery of price lists
• Manage promotions share and execute business unit promotion strategy (Price or Bundle pack) and integrate it holistically in the User journey
• Gains and provides user-& market- insights in the organization
• Launch management
• Optimization of product mix (standard, campaigns, promotion) in country
• Management of the lifecycle of channel / customer exclusive products
• Logistics Planning of porfolio, launches and promotions in collaboration with distribution managers
• Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible
• Contribute to the development of promotions in collaboration with the responsible Touch Point manager
• Gain and provide user and market insights
• Proofreading and local adaptations of marketing assets
• Support local retailers with activation
• Coordinate local agencies and external resources (if applicable)

Qualifications

• Very good Marketing know-how along all Ps
• Functional expertise in local portfolio/ category management
• High expertise in branding and good understanding of UX related to information and purchase decision of target group
• High sales affinity and good understanding of the retail landscape
• Understanding of the online and offline shopping landscapes
• Operational experience in marketing
• Passion in execution
• Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management

Additional Information

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