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Job Description
Lead of local user & retail price management, product portfolio and services,promotion and communication activities in the region of Caucasus and Central Asia for Power Tools Accesories
Introduces and steers all price steering elements and develops pricing excellence
Operative price management for the countries including the creation and delivery of price lists
Manage promotions share and execute business unit promotion strategy (Price or Bundle pack) and integrate it holistically in the User journey
Gains and provides user-& market- insights in the organization
Launch management
Optimization of product mix (standard, campaigns, promotion) in country
Management of the lifecycle of channel / customer exclusive products
Logistics Planning of porfolio, launches and promotions in collaboration with distribution managers
Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible
Contribute to the development of promotions in collaboration with the responsible Touch Point manager
Gain and provide user and market insights
Proofreading and local adaptations of marketing assets
Support local retailers with activation
Coordinate local agencies and external resources (if applicable)
Qualifications
Very good Marketing know-how along all Ps
Functional expertise in local portfolio/ category management
High expertise in branding and good understanding of UX related to information and purchase decision of target group
High sales affinity and good understanding of the retail landscape
Understanding of the online and offline shopping landscapes
Operational experience in marketing
Passion in execution
Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management
