Offline Activation, Sr. Executive Hybrid Remote , Istanbul, Turkey

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Offline Activation, Sr. Executive. This is a Full-time based in Istanbul. This role plays a crucial part in supporting WPP’s mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

• Executing all offline media planning processes for the Amazon
• Regularly monitoring and revising plans to achieve targeted goals
• Providing support to the relevant manager in all operational
• Conducting reporting processes meticulously
• Sharing acquired industry knowledge within the group by closely monitoring the competition
• Adequately utilizing all industry-specific tools, systems, and processes within the agency
• Works confidently with planning teams, clients & media partners.
• Supports all offline investment work by compiling client research, competitive data, and relevant frameworks.
• Demonstrate an understanding of the various media tactics and their typical business outcomes.
• Learns the metrics to assess the performance of products against client needs/expectations.
• Develops measures/KPI’s to ensure the products continue to perform against client/agencies needs/expectations.

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Communication, Advertising, or Media
• Minimum 2-3 years of experience in media planning
• Proficient in Medplan, Adex, Instar
• Advanced data management and reporting skills
• Proficient in MS Office programs
• Fluent level in English.
• Strong analytical skills and a data-driven mindset
• Passion for innovation and a desire to challenge industry norms
• Ability to thrive in a fast-paced, dynamic environment

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world’s most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale

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