Online Activation, Manager Hybrid Remote , Istanbul, Turkey

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Online Activation Manager . This is a Full-time based in Istanbul. This role plays a crucial part in supporting WPP’s mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

• Organises and drives knowledge share and understanding of new trends, channels and technologies across online activations.
• Has hands-on knowledge of ad serving systems and advertising tracking technologies.
• Ensures continual assessment of the ad tech landscape and supports the testing of different ad tech products.
• Effectively identifies issues with quality and performance and proposes improvements.
• Supports the roll-out of new processes across clients and/or departments.
• Collaborates with cross-discipline peers to develop new ways of working.
• Supports interdepartmental activities regarding updates and new processes.
• Continually identifies and implements opportunities for improvement within team processes, supporting systems, and communication channels.
• Supports automation projects, providing feedback and ideas.
• Has a strong understanding of ad server reporting, what views can be acquired from each metric and filter, and knows what insights the reports can provide.
• Independently manages the assigned teams, implements campaigns, and provides consultation to teams on complex campaign set-ups.
• Takes responsibility for ensuring the team applies best practices to campaign set-up and acts as the escalation point for issues.
• Understands complex campaign set-ups, common scenarios, best practices, and can devise good ad set-up structures with these.
• Project manages creative specification requirements and digital asset delivery, coordinating timelines and leading communications with our agency partners.
• Leads the creation of campaign creative specs and asset tracker, ensuring alignment with media plans.
• You will be client’s and account teams’ first point of contact with your line manager when it comes to online activations, providing subject matter expertise.
• Immerse yourself in clients’ structures, teams, and operational processes to build great understanding of both the agency and client business.
• Assist in the development and execution of data-driven marketing campaigns across multiple Amazon businesses
• Utilize WPP Open and other cutting-edge tools to track campaign performance and identify optimization opportunities
• Collaborate with WPP and Amazon team members to ensure seamless campaign delivery and achieve outstanding results
• Contribute to a culture of innovation by exploring new technologies and approaches to marketing challenges
• Stay abreast of industry trends and best practices, particularly in the areas of e-commerce and digital marketing

QUALIFICATIONS

• Min 4-5 years experience managing digital ad operations processes and delivery
• Experience with e-commerce marketing or digital advertising
• Deep understanding of standard workflows, digital marketing and performance metrics
• Experience related to advertising technologies including ad servers, dashboards, ad verification platforms, app tracking solutions
• Hands-on experience in tag management solutions for example, Google Tag Manager / Tealium / Ensighten / Adobe Launch
• Bachelor’s degree in Marketing, Communications, or a related field
• Strong analytical skills and a data-driven mindset
• Fluent level of English
• Passion for innovation and a desire to challenge industry norms
• Ability to thrive in a fast-paced, dynamic environment
• Familiarity with data visualization tools and techniques

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world’s most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

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