Description
Position at GroupM
Qualifications :
- Bachelor’s Degree in Business, Engineeering or related fields,
- 4+ of experience in performance marketing,
- Fluent in English,
- Proven experience and skills in SEM, Paid Social Ads Management and Programmatic Buying,
- A strong understanding of analytics, automatization and optimization tools,
- Eager to learn all aspects of digital media,
- Working knowledge of cookies, tracking and analytical technical mechanics,
- Strong attention to details,
- Has a high self awareness skill,
- A high energy, positive, can-do person who is always looking for ways to improve what we do,
- Exceptional communication skills (written & verbal).
Responsibilities :
- Responsible for the performance, budget and management of paid acquisition channels; Programmatic Buying, Adwords, Facebook and other biddable media.
- Make sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategy,
- Managing day-to-day search marketing activities across multiple search engines including optimizing keyword portfolios, bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance,
- Using a data driven approach to manage campaigns and derive insights on strategy and performance,
- A senior point of contact for clients providing the strategic direction and operational guidance need to increase performance,
- Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team,
- Collaborating with other teams covering Media Strategy, Data&Technology, Media Buying and Planning, Analytics, etc
GroupM
Apply
To help us track our recruitment effort, please indicate in your cover/motivation letter where (turkeyjobs.co) you saw this job posting.
Application ends on
January 1, 1970