Bachelor’s Degree in Business, Engineeering or related fields,
4+ of experience in performance marketing,
Fluent in English,
Proven experience and skills in SEM, Paid Social Ads Management and Programmatic Buying,
A strong understanding of analytics, automatization and optimization tools,
Eager to learn all aspects of digital media,
Working knowledge of cookies, tracking and analytical technical mechanics,
Strong attention to details,
Has a high self awareness skill,
A high energy, positive, can-do person who is always looking for ways to improve what we do,
Exceptional communication skills (written & verbal).
Responsibilities :
Responsible for the performance, budget and management of paid acquisition channels; Programmatic Buying, Adwords, Facebook and other biddable media.
Make sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategy,
Managing day-to-day search marketing activities across multiple search engines including optimizing keyword portfolios, bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance,
Using a data driven approach to manage campaigns and derive insights on strategy and performance,
A senior point of contact for clients providing the strategic direction and operational guidance need to increase performance,
Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team,
Collaborating with other teams covering Media Strategy, Data&Technology, Media Buying and Planning, Analytics, etc