Product Lead (Point of Care & Molecular Diagnostic)

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

Your New Role:

The Product Lead BU POC / MDx is responsible for driving the strategic direction and implementation of the Business Unit’s Point of Care (POC) and Molecular Diagnostics (MDx) lines of business across Eastern Europe, Turkey, Azerbaijan, Sub-Saharan Africa, and Israel. This role involves close collaboration with territory Business Managers and BU Regional Marketing to define and execute global initiatives, including strategic planning, portfolio pipeline prioritization, and go-to-market strategies.

What you’ll be doing:

• Define and implement regional strategies and plans for the Business Unit (BU) Point of Care (POC) and Molecular Diagnostics (MDx) lines of businesses in collaboration with territory Business Managers.
• Develop strategic elements such as value proposition, positioning, segmentation, differentiation, clinical application, operational needs, competitive intelligence, and overall market knowledge.
• Interacting with Cluster Business Managers, Marketing Managers, Administration, Customer Care, and Distributor personnel throughout the Eastern Europe, Turkey, Azerbaijan, Sub-Saharan Africa (English Speaking Africa) and Israel.
• Define and deploy global initiatives, including strategic plans, portfolio pipeline prioritization, business cases, and global go-to-market processes in collaborating with Business Managers and BU Regional Marketing.
• Conducting regional voice of customer activities, closely collaborating with local teams, and generating market insights to represent the current and future needs of the EEMEA region.
• Implements strategic elements into tactical plans aimed at generating leads and additional business, either through direct marketing initiatives or by creating support elements for the sales force. These tactical elements span multiple channels, including conferences, exhibitions, and user meetings, among others
• Strong commercial leadership, product management, and support, involving intense interaction with Cluster Business Managers, Cluster Marketing Managers, Regional business units Marketing Managers, and other functions within the EMEA and global teams.
• Coordinating application support provided by distributors to maintain a high level of end-user satisfaction through training, communication, follow-up, support assessment, and modifications.

What you’ll need to succeed:

• Bachelor of Science
• Healthcare related education and professional experience in technical or scientific support for minimum 5 years
• 3+ years of international marketing experience developing and executing plans to drive business results would be preferred.
• Proven leader in commercial organizations with a track record of result is a plus.
• Fluent English.
• Advanced verbal and written communication skills. Able to influence and convince

What we offer:

• Training support via our collective skills development plan and LinkedIn Learning
• Employee Assistance Plan (EAP)
• Recognition program
• Referral program

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