Product Manager (Oncology) in Istanbul, Turkey

PRODUCT MANAGER

Job Description

Reporting to Oncology & Hematology Business Unit Manager, executes marketing activities & plans and maximizes the brand potential and his/her main responsibilities will be as follows:

• Designs and executes promotional activities (detail aids, messages, CVAs, advertising, congresses, etc.) in line with international branding and key messages

• Works with Brand Teams to maximize the brand performance

• Develops LPS with cross functional team

• Translates/implements international brand campaign locally

• Prepares the launch plans to ensure successful launch

• Designs and executes tactical plans in line with the strategy

• Partners with the sales force to ensure the brand strategies and tactics are cascaded effectively

• Analyses market research needs and results

• Coordinates competitive intelligence and drives competitive action plans

• Develops Financial short- & long-term forecasts, LRPs for the responsible brands

• Partners with the Medical team to optimize the brand performance

• Active presence and organization of National & International Congresses

• Training & motivation of sales force (cycle & launch meetings)

• Understands business dynamics, identifies business opportunities and develops business cases

• Partners with Intercontinental Marketing Teams to understand global strategies

• Identifies business opportunities and develops business case

Minimum Requirements:

• Bachelor’s degree (Master’s Degree would be an asset)

• Minimum 5 years of experience in a multi-national pharmaceutical company

• 2+ years of Product Management experience in Oncology area

• Fluency in English, both oral and written communications

• Experience with information systems (CRM databases and MS Office)

• Applies advanced communication and presentation skills

• Demonstrates strong industry knowledge and commercial attitude (oncology knowledge is a plus)

• Examines and understands issues from multiple perspectives or points of view; takes a systematic approach to successfully resolving all issues

• Applies digital marketing skills with omni-channel approach

• Displays strong organizational and time management skills; multi-tasking; delivers commitments in a timely manner

• Takes initiative and acts pro-actively, enthusiastically and creatively

• Demonstrates open-mindedness

• Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally

• Applies project management skills

• Applies advanced analytical skills

• Applies financial and budgeting skills and experience

• Serves as a role model for Amgen Values