Şirket Tanımı
Publicis Groupe Turkey operates with 13 agencies under its umbrella: Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis Istanbul, MSL, Leo Burnett, Voden, Digitas, Hypers, Saatchi & Saatchi. Agencies are specialized in areas such as data, performance marketing, affiliate, e-commerce, content, production, media, advertising and PR. Publicis Groupe Turkey includes more than 400 talents and located in İstanbul.
İş Tanımı
Role Objectives:
- Responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting.
- Identify and implement optimizations and provide input in the construction of client decks and status documentation.
- Redesign the digital media landscape with a strong inner drive , enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.
- Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
- Develope and maintain strong relationships with platform and publisher partners in the industry
- Handle daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of media offerings available and the formulation of proposals for new opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffick campaign tags into platform environments
- Runn the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Provide monthly auditing reports to agency partners and actualize bill/pay systems when applicable
- Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Nitelikler
Qualifications:
- University degree
- 5 years of digital ad experience, at an advertising agency, publisher, or ad tech provide
- Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, or similar buying platforms
- Strong knowledge of DSP platforms and active campaign optimization experience
- The ability to organize and manage detailed work
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills —you’re poised, precise, and above all, kind when relating to others
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